Gucci FW25 redefines sprezzatura with iconic bags and runway looks blending past, present, and future.
Gucci’s Fall/Winter 2025 collection marks a distinctive chapter in the house’s storied history. Following former creative director Sabato De Sarno’s departure earlier this year, the company’s internal creative team seized the moment to reconnect with the brand’s fundamental identity and design codes. The collection draws deeply from Gucci’s rich heritage of bold signatures, Italian craftsmanship, and timeless codes, while charting a fresh creative path forward.
To achieve this vision, Gucci embraced the Italian concept of sprezzatura, that artful nonchalance and studied effortlessness long associated with Italian style and culture. This philosophy captures the collection’s spirit, with its cultivated ease and inherent sophistication. Transceding clothing and accessories, it embodies a lifestyle and sartorial philosophy that has been deeply woven into the house’s identity.
The philosophy of sprezzatura finds its way to Manila as Gucci’s F/W25 collection arrives in the Philippines this September 9. Select runway pieces will be available alongside a carefully curated selection of the season’s most coveted bags.
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Gucci Bags Coming To The Philippines
The Gucci Beatrix blends elegance with wearability, its relaxed form anchored by the iconic Horsebit detail. Meanwhile, the Gucci Siena draws from the 1970s archive with its structured silhouette and half-Horsebit clasp, honoring history while speaking fluently to the present.
For men, the Gucci Horsebit 1955 Aura offers a softened reinterpretation of a classic. Crafted in ultra-supple leather, it reframes equestrian codes through a contemporary lens—refined, understated, and versatile. Sustainability, too, takes its place in the conversation with Gucci Match, a bold collection crafted from repurposed materials, balancing contrasting textures and circular design principles with playful modernity.
With its FW25 collection, Gucci demonstrates that heritage isn’t a relic to be preserved but a living philosophy that can be reimagined. The house’s signature codes evolve naturally, breathing new life into iconic elements while maintaining their essential character. The collection becomes an invitation to embody sprezzatura: refined yet instinctive, polished yet effortless, undeniably timeless yet thoroughly contemporary.
Gucci’s FW25 collection arrives in the Philippines on September 9. Gucci is located at Greenbelt 4 in Makati City, Shangri-La Plaza Mall in Mandaluyong City, Solaire Resort in Paranaque City, and NUSTAR Resort & Casino in Cebu City
Photos courtesy of Gucci
