With meticulous design and a human-centered approach, SM brings a long-standing discipline in placemaking into a more intimate residential context, elevating premier spaces across the country into intuitive residences of enduring value and elegance.
The introduction of Signature Series by SM Residences reflects a natural extension of SM Prime’s development philosophy. This signals the group’s most ambitious evolution yet. Long known for shaping the Filipino urban experience through its iconic malls, office buildings, hotels, and leisure destinations, SM now extends its legacy into the world of premium and luxury homes, bringing its design discipline, scale, and depth of expertise into a more intimate, elevated domain.
“One very promising aspect in the organization is the raw material is there, the land is there, nationwide. It’s just a matter of us selecting the best properties available in our portfolio to develop into high-end primary residential communities. The opportunities are immense,” shares Jose Juan Jugo, SM EVP and Group Head of Signature Series.
This move serves as a continuation of SM’s commitment to nation-building as it extends its reach to every market segment—from economic housing to ultra-luxury estates—positioning itself as one of the country’s most comprehensive real estate developers.
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A Brand Defined by Legacy, Elevated Through Design
A stylized “S” represents the new Signature Series: a fluid symbol of the movement and individuality the SM group ingrains into every space it creates. The brand seal is also rendered in an earthy, bronze palette that conveys both a sense of grounded refinement and timeless value—two characteristics that will guide the ethos and aesthetic direction of the developments to come.
“The SM group has had immense success. Our role in the organization is to make sure we complete the line by putting in the right people, the right disciplines and making sure we execute in the right ways,” Jugo adds.
Signature Series projects are conceived with a heightened sense of curation thanks to a dedicated team of designers, strategists, technical experts, and service professionals, all of whom collaborate with precision to ensure that every touchpoint, from conceptualization to final handover, is seamless and deeply considered.
“From the earliest design decisions to the way every detail comes together on site, intentionality, wholeheartedness, and excellence define the way we work,” explains Jessica Sy, Head of Design, Innovation, and Strategy for SM Residences and SM Prime Holdings. “For Signature Series, this means creating visually refined spaces that are responsive to how people live, and are built to stand the test of time.”
A Portfolio Designed For Distinction
The brand’s offerings span a tiered collection of premium homes tailored to the discerning lifestyle of its future residents. For property upgraders, young executives, or those just starting a family, the Entry-Level Premium offers a space equipped to help them take their first step into elevated living. Meanwhile, the Upscale offers spacious, character-driven homes for established professionals and affluent families seeking an upgrade. Then there’s the Luxury and Ultra-Luxury: the ideal choice for high-net-worth individuals and legacy families who are looking for utmost privacy and sophistication.
“The Signature Series home, whether it’s a horizontal product like open lots or a built-up apartment, it’s going to be designed with you in mind,” Jugo emphasizes.
A Glimpse Into What’s Ahead
Leading the first wave is the transformation of the 284-hectare Susana Heights estate in Muntinlupa. A cherished community since the 1970s, it’s poised to evolve into a premier mixed-use destination that includes the reintroduction of Susana Heights Village. With an initial investment of ₱25 billion, Signature Series will introduce residential clusters, neighborhood retail, civic spaces, and verdant pocket parks, all these elements coalescing into a space of suburban serenity and modern accessibility. Within this expanse, an ultra-luxury village is also being conceived for those who desire a rare level of exclusivity.
This is part of SM’s broader, long-term development pipeline, reinforcing Signature Series as a bold new chapter in the company’s expansion into premium real estate: one that challenges conventions and takes the country’s residential landscape to new heights through a human-centered approach.
With plans set, teams mobilized, and a clear design philosophy guiding every decision, Signature Series by SM Residences steps confidently into the premium market, ready to shape entire homes and communities through its unique combination of craftsmanship, experience, and long-term value.
For more information and updates on SM Signature Series, visit its official website at www.signatures.com.ph.
Photos courtesy of the SM group
