The brand takes its latest footwear innovations to Central Square, alongside the launch of On Run Club, a new initiative for Manila’s growing running community.
For a city that has embraced running as part of its lifestyle, having the right gear can make every stride more rewarding. Swiss performance sportswear brand On is giving Filipino runners another reason to lace up with the opening of its first dedicated store in the Philippines. Located at Central Square in BGC, the new retail destination presents the brand’s signature combination of Swiss engineering, technical innovation, and contemporary design, made for runners and fitness enthusiasts.
The store marks a new chapter for On in the country through its partnership with Stores Specialists, Inc. (SSI Group, Inc.), its exclusive wholesale and retail distributor in the Philippines. The collaboration also introduces On Run Club, an initiative that takes the brands’ retail experience outside the store and to the city’s running community.
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A Store Inspired By The Great Outdoors
Situated along 5th Avenue at Central Square, the new On store takes inspiration from the nearby BGC Greenway. Its interior follows a meandering layout reminiscent of running along a forest trail, while lighting and color accents recreate the feeling of sunlight filtering through trees. What you get is a retail space that reflects the brand’s connection to movement and the outdoors.
Inside, shoppers can explore On’s collections spanning running, training, outdoor, tennis, and lifestyle categories. The store also offers an opportunity to get acquainted with the technologies behind its footwear, from its signature CloudTec® cushioning systems to its latest innovations in lightweight construction and responsive performance.
Among the standout technologies is LightSpray™, an automated manufacturing process that creates an ultra-lightweight, seamless shoe upper in a single step. The technology features in the LightSpray™ Cloudmonster 3 Hyper, which pairs its laceless construction with CloudTec® cushioning and Helion™ HF hyper foam for comfort and responsive energy return during demanding training sessions.
For race-day performance, the LightSpray™ Cloudboom Strike 2 combines an ultra-light upper with CloudTec Sphere™ cushioning, an evolved Helion™ HF midsole, and a curved carbon Speedboard®. Designed for marathon and half-marathon distances, the shoe is engineered to help runners manage impact and maintain their pace over longer distances.
Meanwhile, the Cloudmonster 3 features a triple-layer CloudTec® cushioning system designed to absorb impact and deliver a responsive, forward-rolling ride, making it a companion for everyday training and weekly mileage.
Bringing Manila’s Running Community Together
Besides its retail offering, On is looking to build stronger connections with the local running scene through the On Run Club. Launched together with the store, the initiative gathers runners through organized community runs, designated pace groups, footwear trials, and technology talks.
For its inaugural gathering in BGC, participants joined a community run guided by partner run clubs, with opportunities to try the LightSpray™ Cloudmonster 3 Hyper and Cloudmonster 3. The event offered runners a chance to experience the footwear firsthand while connecting with others who share their enthusiasm for the sport.
Future On Run Club activities are set to continue bringing Manila’s running community together, creating opportunities for seasoned athletes, as well as those just starting their running journey, to discover the brand.
All photos courtesy of On.
Frequently Asked Questions
On’s first dedicated store in the Philippines is located at Central Square along 5th Avenue in Bonifacio Global City (BGC), Metro Manila.
On officially opened its first dedicated Philippine store on November 7, 2026, through its partnership with Stores Specialists, Inc. (SSI Group, Inc.).
On Run Club is a community initiative that brings runners together through organized group runs, designated pace groups, footwear trials, and technology talks. Its activities take place along BGC’s running routes.
The store features On footwear across different categories, including running, training, outdoor, tennis, and lifestyle. Its highlighted innovations include LightSpray™ automated laceless upper construction, CloudTec® and CloudTec Sphere™ cushioning, Helion™ HF hyper foam, and carbon Speedboards. Featured models include the LightSpray™ Cloudmonster 3 Hyper, Cloudboom Strike 2, and Cloudmonster 3.
Stores Specialists, Inc. (SSI Group, Inc.) is On’s exclusive wholesale and retail distributor in the Philippines. The partnership supports the brand’s local retail expansion and accessibility to Filipino consumers.
