It provides the opportunity to purchase previously worn timepieces that are certified as authentic and guaranteed by the brand.
In an Instagram post, Bloomberg says, “Rolex is about to shake up the $20 billion market for secondhand luxury watches. The company will begin issuing certificates of authenticity to authorized dealers selling its pre-owned watches, a significant shift for a brand whose timepieces dominate the market.”
According to the Rolex website: “Because they are built to last, Rolex watches often live several lives. Rolex offers the opportunity to purchase previously worn timepieces that are certified as authentic and guaranteed by the brand.
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The Rolex Certified Pre-Owned programme vouches for the authenticity of second-hand Rolex watches at their time of resale by an Official Retailer displaying the special Rolex Certified Pre-Owned plaque. It guarantees that these watches benefit from the quality criteria inherent to all Rolex products and from the full know-how and professionalism of the brand’s worldwide network of experts.”
The website adds that “the Rolex Certified Pre-Owned seal that comes with your watch symbolizes its status as a certified second-hand Rolex watch. This exclusive title attests to its authenticity on the date of purchase and proper functioning, and is accompanied by an international two-year guarantee. Delivered at the time of sale, the Rolex Certified Pre-Owned guarantee card officially confirms that the watch is genuine on the date of purchase and guarantees its proper functioning for a period of two years from this date in accordance with the guarantee manual.”
Furthermore, “Each Rolex Certified Pre-Owned watch is presented in a distinctive pouch. The timepiece comes with the Rolex Certified Pre-Owned seal, a two-year international guarantee card, a service booklet, and a guarantee booklet.”
Photos via Rolex website.
