The two fashion brands place importance on female-led collaborations and ethical business practices.
After launching her own brand Atelier Jolie less than a month ago, Angelina Jolie has now partnered with French fashion brand Chloé to launch a womenswear capsule collection.
Co-designed by Chloé’s creative director Gabriela Hearst and Jolie herself, the collection aims to celebrate modern femininity and consists of mostly eveningwear with fluid silhouettes.
READ ALSO: A Purposeful Venture: Angelina Jolie Launches New Sustainable Fashion Brand
“The capsule collection spotlights authentic women-to-women connections and honors both brands’ respective commitments to improving social and environmental sustainability with greater transparency and accountability,” the two brands shared in a joint announcement on Instagram.
“Parts of the capsule collection showcase the work of artisans from a Fair Trade enterprise and spotlight female-led social enterprises, while multiple looks make use of deadstock and lower-impact materials,” the statement continued.
Ethical and sustainable business practices
One of the factors that drew in the actor to collaborate with Chloé was the brand’s status as a B Corp. This certification guarantees that the business meets high standards regarding its impacts on workers, customers, community, and environment.
“Very few luxury brands are a certified B Corp. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp,” Jolie said. “It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection.”
According to the actor, proceeds from this collaboration will be used to invest in apprenticeships for tailors and artisans at Atelier Jolie.
“From the moment I heard about Angelina’s vision for Atelier Jolie, I believed in it,” said Hearst in another Instagram post. “It is a way to elevate others through the beauty of garment-making and her deep respect for the environment.
“It’s an honor for me that Chloé will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloé so deeply.”
Banner image via Instagram @chloe.
