This famed lingerie company is making a comeback on the runway, but instead of real life, it’s in the form of a feature-length movie to reaffirm the brand’s commitment “to champion women’s voices, perspectives and experiences.”
The secret is out! Several months after confirming that lingerie company Victoria’s Secret is reviving its famed runway presentation, they confirmed on May 9 that its comeback will be pre-recorded.
Bigger, better, and more inclusive than ever. The lingerie company announced the Victoria’s Secret World Tour will reimagine its annual iconic fashion show that last aired in 2018.
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The event, which will be streamed and made into a feature-length documentary, plans to showcase the talents of 20 designers from across the globe together with custom Victoria’s Secret creations.
Victoria’s Secret plans to reimagine the event as a showcase for women from around the world. The choice to create a feature-length film is “reaffirming its ongoing commitment to champion women’s voices, perspectives and experiences,” according to the brand.
The lingerie company posted a video on Instagram with the caption “Stop everything—history is being made,” and announced that The Victoria’s Secret World Tour is coming this fall.
The Fashion Show was canceled in 2019 and one of the reasons is the lack of diversity on its runways. Now, the company attempts to cement Victoria’s Secret reputation as one that empowers and uplifts consumers of all shapes, colors, and sizes.
“This film is the ultimate expression of the Victoria’s Secret brand transformation,” Raúl Martinez, the company’s EVP and head creative director, said in the press release.
“It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way. We are so honored to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women’s stories and perspectives.”
The Victoria’s Secret World Tour documentary will reportedly premiere this September. The company notes that the show “will be streamed internationally and culminate in a live fashion event this fall.”
Banner photo via Instagram @victoriassecret.
