Greta Gerwig Named Jury President For Cannes Film Festival 2024

Cannes Film Festival has chosen award-winning filmmaker Greta Gerwig as the jury president for its 77th edition in 2024. 

Over the years, one female filmmaker has been making waves with her work, pushing the envelope and redefining what movies can be. This is none other than Greta Gerwig, the visionary director behind critically-acclaimed films like Lady Bird, 2019’s Little Women adaptation, and most recently, the blockbuster hit Barbie. Gerwig continues to cement her legacy as a brilliant filmmaker with an oeuvre of stunning works that capture the inner lives of many women. As such, it’s no surprise that the 77th Cannes Film Festival recently announced that it had chosen Gerwig as the president of its jury for 2024. 

Filmmaker Greta Gerwig
Filmmaker Greta Gerwig/Photo via Instagram @ladybirdmovie

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Bridging The Gap

Gerwig began her career wanting to become a playwright, and for the better half of her early years in the industry, starred in and created a variety of independent works. Though Gerwig has recently embraced and stepped into the world of Hollywood, her mainstream films still carry her unique voice and thought-provoking concepts. Indeed, what many cinephiles and critics appreciate most about Gerwig is her unrelenting vision: a good film is a good film, be it blockbuster or independent. 

Greta Gerwig filming with the cast of Little Women (2019)
Greta Gerwig filming with the cast of Little Women (2019)/Photo via Instagram @littlewomenmovie

Since its first trailer dropped, everyone couldn’t stop talking about the daring and vibrant live-action Barbie. From its feminist themes to its stunning prop details, it was clear that the film was a passion project that everyone had fun participating in. 

Besides being a global phenomenon, the film is also in the running for multiple awards, and held the biggest debut ever for a female-directed movie. Gerwig has proven, time and time again, that blockbusters don’t need explosions or high-tech special effects to be entertaining. After all, a meaningful story is something that all genres of film need.

Greta Gerwig with fans during a Barbie movie event in Sydney
Greta Gerwig with fans during a Barbie movie event in Sydney/Photo via Instagram @barbiethemovie

Cannes Film Festival’s press statement articulates this best: “Greta Gerwig manages to combine what was previously judged to be incompatible: delivering arthouse blockbusters, narrowing the gap between art and industry, exploring contemporary feminist issues with deft as well as depth, and declaring her demanding artistic ambition from within an economic model that she embraces in order to put to better use.”

A Fitting Decision

“A heroine of our modern times, Greta Gerwig shakes up the status quo between a highly codified cinema industry and an era that is demanding greater expansiveness. And she’s a cinephile,” writes Cannes Film Festival’s official press release

Iris Knobloch, the festival’s president, adds in the press statement: “This is an obvious choice, since Greta Gerwig so audaciously embodies the renewal of world cinema, for which Cannes is each year both the forerunner and the sounding board.”

Greta Gerwig
Greta Gerwig/Photo via Instagram @barbiethemovie

As for what Gerwig feels about the decision, she expressed nothing but excitement about her work for the upcoming festival. 

“I love films — I love making them, I love going to them, I love talking about them. As a cinephile, Cannes has always been the pinnacle of what the universal language of movies can be,” she shares in the official press release. “I am stunned and thrilled and humbled to be serving as the president of the Cannes Film Festival Jury. I cannot wait to see what journeys are in store for all of us!”

Photo via Instagram @ladybirdmovie.

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