Making Sustainable Choices With SM Green Finds

SM Green Finds plays a vital role in fostering greener lifestyles on Earth Day and beyond through brand partnerships.

SM Store, the country’s leading marketplace, expands its green retail initiative called SM Green Finds, geared towards promoting green living, by offering products that are eco friendly, sustainably sourced and supports local communities.

READ ALSO: Conscious Consumption: Beauty And Fashion Products That Are Cruelty-Free And Eco-Friendly

Ease into an eco-friendly lifestyle with SM Green Finds

SM Green Finds is one of the key initiatives under the SM Green Movement. It is a multi-year campaign directed to our communities’ improved quality of life and contains priority initiatives: Green Planet, Green Culture, and Green Living. 

The leading retail brand has been providing the Filipino consumer access to green products since the launch of its green retail initiative, dubbed “SM Green Finds” in 2022.

SM Fashion

Are you starting to build a greener wardrobe? Look for the green badge when you visit the SM Fashion department at SM Store. The SM Woman Plus and Code Blue denim pants came from recycled polyester and made green for you. Repreve emphasizes their commitment to sustainability through utilizing recycled performance fibers by incorporating cutting-edge textile technology.

Comfort, convenience, and conservation come hand in hand with products from Solemate and Fjallraven. The former includes jelly slides with reusable jelly pouches, while the latter’s composition is recycled polyester. 

For SM Kids, byproducts with great environmental impact are just as important as ensuring utmost quality for the little ones’ crucial needs. Mittens, hooded blankets, tie side shirts, footie pajamas, and sleepsuits are all made from 100 percent organic cotton. These were grown, harvested, and processed without the aid of chemical fertilizers, pesticides, or herbicides. This makes the items safe for both the environment and our bundles of joy. 

SM Clean Beauty

SM’s Clean Beauty carries a wide array of sustainable products for all your beauty needs. Find clean beauty products from brands like Aveeno and Herbal Essences or refill options from Dove and Head & Shoulders. Also available are brands that carry products made from sustainably sourced palm oil such as Listerine and Hair Treats. Let’s not forget brands that ensure their packaging are made with less or recycled plastic like Olay and Naturals by Watsons. 

Be it for your hair, body or skin care needs, you are sure to find a sustainable option from SM Beauty. 

SM Home

SM Home’s participation in the Green Finds program, consists of sustainably-sourced home accents and accessories made from raw materials that are mostly endemic to the Philippines. 

Their two-tier fruit tray and two-metal handled charcuterie trays are made from Acacia wood, a material that is durable, scratch resistant, and easy to maintain. The Kea baskets are made from natural materials like buri, abaca, and seagrass. The charcoal memory foam pillows originated from bamboo cotton. 

Baby Company

Baby Company helps Moms create a greener future for their kids and be more intentional as they care for their little ones and the environment. Moms can expect a vast collection of eco-friendly options from baby furniture, silicone and wheat nursing & feeding items, travel essentials & toys with sustainable packaging and materials, naturally sourced baby personal care products, and brands who give back to the environment.

Pet Express

SM Green Finds provides essential items for our furry friends through Pet Express

They carry eco-friendly finds for your cherished little buddies! Pet food from Aozi guarantees the usage of pure natural ingredients in their stocks. Included in the green collection are pet care accessories such as dog leash and collars under the M-Pets brand, as well as pet grooming essentials like the St. Roche Organic Shampoo. 

Also sustainably sourced are the compact training pads for pets which contain natural bamboo, and plant-based fiber tissues. Dermatologically tested- the product did not use chemical attractants or additives and are BPA-free.


Meanwhile, delicious yet healthy snacks also carry the Green Finds badge, such as Vegetari and Vegnet goodies–all plant-based and locally produced.

SM x Zarah Juan’s The Tarp Project

SM Green Finds also partnered with Zarah Juan on a project launching on Earth Day, April 22. Zarah Juan is a social enterprise and circularity advocate known for converting used tarpaulin into bags.

The joint endeavor, called “The Tarp Project,” repurposes tarpaulins from SM Store into tote bags. The circularity program has a three-step process: collect, where they obtain the waste materials and tarpaulins; convert, where they upcycle the tarps into bags; and give back, where they donate proceeds from the sale to charity and causes aligned with creating social impact.

Women deprived of liberty from the Quezon City Women Correctional Facility handle the cleaning and cutting of used tarps. Meanwhile, Bulacan bag artisans handle the actual bag making and production.

Interested patrons can locate the SM Green Finds x Zarah Juan collab in five participating SM Stores: MOA, Makati, Megamall, Aura, and North Edsa.

Locate Green Finds in five participating malls: SM MOA, Makati, Megamall, Aura, and North Edsa
Locate Green Finds in five participating malls: SM MOA, Makati, Megamall, Aura, and North Edsa/Photos from SM Retail

Living green’s long-term benefits

Incorporating sustainability in businesses like SM Store is crucial to address environmental concerns, ensure viability, and meet consumer demands. They have the opportunity to foster positive social change through continuously working on green projects.

SM Store’s influence to pivot the market’s interests toward eco-friendly lifestyles is a significant move that benefits the environment. They magnify the need for combating climate change.

Banner photo from SM Retail.

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