All of the Lights: Luxury Fashion Joins Filipino Holiday Celebrations - The Scene

While celebrating their flagship store’s first anniversary in Greenbelt 3, a luxury house lights up the Fashion Walk with a 55-foot Christmas tree created with its recognizable boxes.

The vibrance of Philippine culture shines during the Christmas season. Whether driving down an avenue, strolling through a subdivision, or shopping in a mall, you’ll always feel the festive atmosphere amid bright parols, decor, and yuletide lights. While celebrating Christmas comes naturally to Filipinos, French house Louis Vuitton joins the festivities by building a 55-foot Christmas tree illuminating Ayala Malls’ luxury lifestyle destination, Greenbelt 3. The evening also commemorated the location’s first anniversary of LV’s flagship store. 

Christmas Tree Lighting Ceremony Image courtesy of Louis Vuitton

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Over 120 of LV’s recognizable orange boxes make up the tree, as the matching purple ribbon wraps the structure. In attendance were the general manager of Louis Vuitton Philippines Aymeric Lacroix, Maglanoc and Mariana Zobel de Ayala of Ayala Corporation, and the French Ambassador to the Philippines, Madame Michèle Boccoz.

L-R: French Ambassador to the Philippines, Madame Michèle Boccoz, with Aymeric Lacroix of Louis Vuitton Philippines. / Image courtesy of Louis Vuitton

Meanwhile, the county’s famed fashion stars came to toast as well, such as Heart Evangelista, Anne Curtis-Smith, Sarah Lahbati-Gutierrez, model Kelsey Merritt, Janine Gutierrez, Liz Uy, and Mond Gutierrez. Providing the evening’s music were the Philippine Harmonic Orchestra as they gathered around the Christmas tree, and Katrina Razon spun beats for the event’s after-party.

Paolo Trillo and Rissa Mananquil-Trillo / Image courtesy of Louis Vuitton

“We are grateful to be part of this milestone celebration and be chosen as the home of the first Louis Vuitton Christmas tree in the Philippines,” Ayala Malls president Chris Maglanoc says.

L-R: LA Aguinaldo, Janine Gutierrez, Hayden Kho, Vicki Belo, Pam Prinster, and Camille Co-Koro. / Image courtesy of Louis Vuitton

“Louis Vuitton has been a longtime partner of Ayala Malls, and this collaboration underscores our close working relationship in bringing unparalleled experiences to our Filipino consumers.” 

Banner image design by Paolo Torio.

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