Here are some luxurious brands in Southeast Asia that are quickly evolving, teaming up with famous chefs, and catering to the rapidly growing luxury market.
The luxury consumer landscape in Southeast Asia is evolving rapidly, with Bangkok emerging as a key market for luxury brands, according to Business of Fashion.
Louis Vuitton, a powerhouse under LVMH, is taking notice of this trend. It has recently launched exciting new initiatives in both the retail and dining sectors in Singapore and Thailand.
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As reported by Retail in Asia, Louis Vuitton’s strategic moves demonstrate its commitment to meeting the changing preferences of its clientele.
These moves also position the brand as a significant player in Southeast Asia’s luxury market.
Thailand, in particular, stands out as a vibrant market, attracting a substantial number of visitors and garnering increased attention from local residents.
This positive momentum reflects the region’s growing allure as a premier destination for both tourism and retail.
In Thailand, Louis Vuitton has introduced two new dining establishments: Southeast Asia’s first Vuitton restaurant and the second Le Café Louis Vuitton in the region.
Both are situated in the Gaysorn Amarin shopping center in Ratchaprasong.
Other luxury brands across Asia have also ventured into the restaurant scene, combining fashion and gastronomy. Here are some of them:
Café Dior
Café Dior in Seoul offers a unique experience for fashionistas and food enthusiasts alike.
As highlighted by Daniel Food Diary, the café, located on the fifth floor of the Seoul House of Dior, offers drinks, desserts, and simple brunch options in an elegant setting.
The café’s interior is adorned with luxurious Dior merchandise, from household items to handbags, adding to its allure.
Vivienne Westwood Café
Meanwhile, in Hong Kong, fashion and foodie fans can enjoy a stylish experience at Vivienne Westwood’s café.
According to Style, the café, located in bustling Causeway Bay, pays homage to the late punk queen’s iconic aesthetic.
Guests can indulge in specialty teas and desserts while immersing themselves in the brand’s unique ambiance.
Moreover, as per Dapper Tapper, Vivienne Westwood has expanded its reach into Shanghai, with another café located within the K11 Art Mall.
Louis Vuitton’s “LV The Place Bangkok”
Back in Thailand, Louis Vuitton’s “LV The Place Bangkok” has captured attention with its innovative retail concept.
Prestige reports that the establishment is located at the newly renovated Gaysorn Amarin. It features a boutique, café, restaurant by renowned chef Gaggan Anand, and an immersive exhibition space.
The space’s architecture and design reflect Louis Vuitton’s imaginative approach. It offers visitors a multi-faceted experience that integrates retail, dining, and culture.
Le Café Louis Vuitton, located on the ground floor of “LV The Place Bangkok,” provides a lush ambiance that blends botanical design elements with chic details of the Maison.
The café offers a tempting selection of cakes, tarts, parfaits, and ice cream sandwiches, each decorated with a signature Louis Vuitton flourish.
The interior, designed with natural materials like wood, raffia, and plants, mirrors Bangkok’s tropical climate.
On the upper level, Chef Anand has curated a unique dining experience at “Gaggan at Louis Vuitton.”
This fine dining restaurant, with its seasonal menu exclusive to Louis Vuitton, offers a culinary journey based on the 5 “S” – Sweet, Sour, Salty, Spicy, and Surprise.
The restaurant’s interior, featuring works from local and international artists, embraces Bangkok’s vibrancy with a cross-cultural flair.
Beige by Alain Ducasse in Tokyo
According to Style, Beige Alain Ducasse, named after one of Coco Chanel’s favorite colors.
With interiors inspired by her iconic tweed textile, it is a collaboration between the legendary French label and renowned French chef.
Situated on the 10th floor of Chanel Ginza, this two-Michelin-star restaurant elevates contemporary fine dining to new heights.
Cafe Kitsuné Seoul
Nestled amidst a bamboo-lined pathway lies a hidden gem—a boutique and café known as Cafe Kitsuné, brought to you by the French fashion label Maison Kitsuné.
Daniel Food Diary reports that it’s located in the trendy Garosu-Gil area of Sinsa-dong. This Paris-meets-Tokyo brand infuses its signature fox-inspired motif into every aspect of the packaging, décor, and accessories.
The four-story flagship in Seoul boasts a serene ambiance, surrounded by lush greens and bamboo.
Constructed with concrete, marble, locally-sourced anthracite wood, and golden brass, it’s a visual feast for patrons.
Whether you choose to relax inside the cozy café or soak in the calm outdoors, the menu offers a simple yet delightful selection of coffee, tea, and seasonal specials.
From classic favorites like Flat White and Americano to unique creations like Chai Latte and Yuzu & Honey, there’s something to satisfy every palate.
Cafe Kitsuné has now made its mark on the Philippine shores, including a location at the Podium Mall in Mandaluyong.
Banner photo via Louis Vuitton’s official website.
