A short film featuring Dani Alves, Memphis Depay, Riqui Puig, and Oscar Mingueza will also be launched.
FC Barcelona is ushering in the Lunar New Year with a campaign that looks forward to a bright future at the club. Inspired by this year’s Zodiac animal, the campaign highlights the ambitious and determined qualities that Barça shares with the tiger and make Blaugrana special.
To kick off the Lunar New Year, the club has released a short film featuring players Dani Alves, Memphis Depay, Riqui Puig, and Oscar Mingueza.
The video illustrates how Barça is leaving behind the challenges of the past and beginning a new year and era, through the combined effort of new and old talents, together with the strength and passion of Blaugrana fans.
FC Barcelona has undoubtably undergone a transformation the past year, with Lionel Messi leaving to join Ligue 1 after a 21 year stint with the club. But at its core, Barça says that its pursuit of excellence remains unchanged.
Now, at this special moment of year which embraces the idea of new beginnings, the club wants to highlight the ambitious and determined qualities that Barça shares with the tiger. Qualities which make Culers special and unique, and that unite them as part of the Barça family.
To celebrate this idea, Barça have unveiled an eye-catching concept that pairs the modern silhouette of a tiger face with the traditional folk art of Chinese paper cutting to create an exciting visual where east-meets-west. The front facing tiger sets a tone of determination and is emblematic of the effort and ambition that is deeply rooted in FC Barcelona’s DNA.
Over the next few weeks fans can expect an exciting artist collaboration inspired by the popular ‘China Chic’ trend, player appearances, special guests, VIP journeys and unmissable moments at the Camp Nou. Until then, fans can send new year wishes to friends and family using the Barça Chinese New Year stickers on Meitu Xiu Xiu and memes on WeChat.
