Lingerie by Rihanna are designed to offer more than just “fashion-forward styles.” Now, they’re entertaining, too.
Rihanna’s lingerie brand, Savage X Fenty, has launched its new live shopping program known as Savage X Live.
Savage X Live enables customers to purchase looks while partaking in live performances from musical artists on the brand’s website.
Savage X Fenty’s first live shopping event was held on January 31. It featured an exclusive performance by hip hop duo City Girls, which was filmed at the brand’s first brick-and-mortar store in Las Vegas.
Viewers were able to shop online for the very items worn by the performers. Curated from the Ribbon Writing and Glossy Flossy collections, these items included an unlined lace balconette bra, lace Brazilian with removable tie, fishnet half slip, lacy teddy, and fishnet robe.
Customers who missed the first Savage X Live experience can still watch the live recording and buy the featured items on the Savage X Fenty website.
“We want you to feel sexy and have fun doing it,” Rihanna says of the lingerie brand, which offers everyday basics and provocative pieces.
Rihanna is the richest female musical artist in the world. Her net worth was estimated at $1.7 billion in 2021 by Forbes.
The bulk of the singer’s fortune or an estimated $1.4 billion comes from the value of cosmetics brand Fenty Beauty, which she founded and owns 50% of. Meanwhile, Savage X Fenty reached a $1-billion valuation in February 2021.
Banner Photo by Savage X Fenty via Twitter