From Lily-Rose Depp to Gigi and Bella Hadid – the world of fashion is buzzing with these famous ‘nepo babies!’ Uncover why luxury fashion brands can’t resist their charm and influence.
In the ever-evolving world of fashion, there’s a fascinating trend that has captured the industry’s attention: the emergence of “nepo babies” – those born into fame and luxury, armed with iconic surnames that open doors to coveted opportunities.
Remember Gigi and Bella Hadid, daughters of the famous Yolanda Hadid, or Kendall Jenner, once known just as Kim Kardashian’s sister?
Well, now there’s a new generation making waves, and luxury fashion brands can’t seem to get enough of them.
It’s no surprise that the fashion world adores combining fresh talent with a rich sense of privilege and heritage.
And these days, nepo babies are the epitome of that perfect blend.
Just look at Apple Martin, Gwyneth Paltrow’s daughter, who graced the front row at Chanel, or the likes of Kaia Gerber, Georgia May Jagger, and Lila Moss, who carry on the modeling legacy of their famous model moms.
Sure, many of these young talents, including Dakota Johnson, Maya Hawke, and Zoë Kravitz, possess genuine skills, but their illustrious lineage adds an undeniable allure.
Who wouldn’t be curious about growing up under the wing of Uma Thurman or enjoying mom-daughter styling sessions with the iconic Cindy Crawford?
And let’s be real – having a famous parent certainly opens doors.
In a saturated market where beautiful young models are a dime a dozen (and notoriously challenging to interview), everyone clamors to hear from a Kaia Gerber, a Lila Moss, or an Iris Law.
Consequently, these talented young women (and occasionally young men) are landing sought-after roles as ambassadors for major luxury brands.
Take Apple Martin, for instance, who, at just 18 years old and without much prior interest in fashion, found herself dressed head to toe in Chanel.
Similarly, Lily-Rose Depp began modeling for Chanel in her early adolescence and became a favorite of the late Karl Lagerfeld, gracing the runway even while still in school.
Nowadays, it’s nearly impossible to find a brand that doesn’t have an “offspring of” on its roster.
Iris Law, daughter of Jude Law, is the face of Versace; Georgia May Jagger shines in the latest Burberry campaign; Leni Klum is a Dior model, while Esther McGregor, Ewan’s daughter, collaborates with Miu Miu.
Not to forget Lila Moss, who has been making waves as a YSL Beauty ambassador, and Hailey Bieber (née Baldwin), fronting campaigns for Saint Laurent.
Certainly, all of them are strikingly good-looking, often bearing a strong resemblance to their famous relatives.
However, there’s more to working with nepo babies than just good genes.
“There is a level of trust they can provide through their parents,” says Hikmat Mohammed, an editor for trade publication WWD.
“Brands always want to play it safe; fashion is such a homogenous community and industry, and by inviting in the children of famous people, they can almost guarantee engagement and good behaviour, as these kids know they’re representing their parents as well as themselves.”
The Hadid sisters and Kendall Jenner have soared past their mother’s fame, with Kendall’s face becoming as recognizable as her sister Kim Kardashian’s.
For many nepo babies, their modeling journey starts with being a “friend of the brand” rather than an official ambassador.
Brands invite them to shows alongside their celebrity parents and see how things go before extending formal offers.
Despite mild internet uproar over the term “nepo baby,” we can’t deny their rising influence in the fashion world.
Whether you love them or loathe them, there’s no denying that nepo babies, with their fresh faces and iconic surnames, are here to stay, they’re continually shaping the fashion landscape as they climb to even greater heights.
Banner photo via Instagram @lilyrose_depp.