Cartellino's Philanthropic Initiative Sheds Light on Art's Meaning

As Cartellino launches First Edition: Artist Print Cooperative today, we are once again reminded how art goes beyond merely aesthetic and extends its reach to feeling, meaning, and even healing

With over 130 local artists gathering in Cartellino’s digital space within two weeks, First Edition promises not only a visual feast but an encouraging sentiment to a country that has so far been overwhelmed by both natural disasters and political issues. The cooperative is a fundraiser, with well-meaning partnerships with curators, individual artists, and art collectives. From the emergent to the established, the roster prides itself with exceptional talent no less.

All 130 participants committed 1–3 artworks to be reproduced as archival-grade prints.

The munificent narrative is two-pronged: it aims to support both its practitioners and those who are in need. As the primer mentions, “First Edition will feature several rosters, each of which has its own artist communal fund and a selected beneficiary. The artists are grouped according to how they were invited. Each art collective has a roster; the same arrangement goes with the partnered curators. All these groups were free to choose the beneficiaries they wanted to support. Meanwhile, the 60-plus individual artists invited by Cartellino are grouped under one roster: “Cartellino’s Picks.” This roster will help three beneficiaries instead of one, chosen by the Cartellino Team.”

All proceeds undergo a 50/30/20 allocation of profit. From the earnings of each artwork, artists get 50% of the profit, 30% to the chosen beneficiary, while the 20% left is pooled in an artist communal fund that will be split among artists in the roster. From Cartellino’s picks, 30% of the total will be shared evenly across all three beneficiaries. Cartellino provided full transparency with all parties involved—from the artists to the beneficiaries, ensuring all is well accounted for.

First Edition’s beneficiaries

First Edition is Print on Demand, offering framing options for all prints, in black, white, and natural. All prints will be printed with pigment ink on 300 gsm matte archival paper (100% cotton) and will be available in one, two, or three sizes: 8.5 x 11 inches, 13 x 19 inches, and 17 x 22 inches. These limited edition prints come signed and numbered by the artist, along with a Certificate of Authenticity (CoA).

As our country experiences troubling times, we knock on the hearts of those who have more than enough to share their blessings. A visit on Cartellino’s website is a gift of munificent chances—an avenue to help the less fortunate and an invitation to collaborate with the country’s ingenues in ensuring Philippine art’s survival and sustainability. As we near the holidays, it is but opportune to not only purchase exquisite pieces made by Filipinos, but also the perfect time to extend a hand to those who need it.

For further information on the artist and beneficiary lists and more, please refer to the Cartellino brand primer and Cartellino’s Instagram page. For more questions, please do not hesitate to contact either half of Cartellino at [email protected]

Order your print copy of this month's LIFESTYLE ASIA Magazine:
Download this month's LIFESTYLE ASIA digital copy from:
Subscribe via [email protected]