The great outdoors is proving to be great for fashion, too.
It is true that due to COVID-19, spending time outdoors is a true luxury nowadays. For almost three years, this pandemic has challenged designers to figure out new ways to present their collections.
While Moschino won the prize for being the most creative with their puppet show runway during Milan Fashion Week last 2020, most people opted for the outdoor runways.
Last April 29, a lot of fashion lovers were amazed at Nicolas Ghesquière’s first Pre-Fall show for Louis Vuitton on the Jamsugyo Bridge in Seoul, proving to us the vibrance of outdoor runway shows.
But did you know that catwalking al fresco has been a growing trend even before?
Givenchy Spring 2016 in New York City
With more than a thousand people traversing the rush hour, Riccardo Tisci brought the Givenchy show to New York City. With the cooperation of the staggering sunset across the Hudson, Tisci showcased the most spectacular of his couture dresses.
Gucci Cruise 2019 at Alyscamps in Arles, France.
Gucci’s Alessandro Michele staged the label’s Cruise 2019 at Alyscamps, France, a millennia-old necropolis and a UNESCO World Heritage Site just outside the town’s limits.
“Alyscamps is a Roman cemetery, but it’s also not a cemetery, it was a promenade, it became a walk in the 1700s; it is hybridized, it does not look like a cemetery because it is and it isn’t. I like things that seem like something but are not,” shared Michele.
Jacquemus Spring 2020
Jacquemus said location, location, location! The fashion house debuted the Spring/Summer 2020 Collection in a field of lavender in the French region of Provence.
The iconic scene featured a 500-meter fuschia catwalk that sprawled across a lavender field in full bloom.
This also marked the first collaboration between Jacquemus and Swarovski with numerous pieces featuring shimmering crystals.
Burberry Spring Summer 2021
The Burberry SS21 is shaped by the sea. “In Bloom” explores watery hues and the circle of life.
Infused with lofty themes into its wearables, it showed a fictional romance between a mermaid and a shark (dreamed up by Tisci).
Louis Vuitton
Talk about getting swept away! Last April 29, Ghesquière’s first Pre-Fall runway show for Louis Vuitton was held on the mile-long bridge in Seoul. Models strutted down the Jamsugyo Bridge to a suspenseful Hitchcockian soundtrack
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Well-known celebrities are invited including Taeyeon from Girls’ Generation, members of Le Sserafim and Yeji from ITZY, Chloe Grace Moretz, Jaden Smith, and Squid Game director Hwang Dong-hyuk—who served as creative advisor for the show.
Banner photo via Instagram @louisvuitton.
