This Luxury Brand’s Craft Foundation Is Open For Entries

This foundation is back for the seventh year in a row, and this time, they’re all about celebrating both tradition and innovation.

Loewe Foundation Craft Prize 2024 is back!

From now until October 25th, 2023, artists and artisans worldwide are invited to submit their incredible works for consideration.

READ ALSO: Fashion Meets Art: When Luxury Brands Collaborate With Renowned Artists

Legacy of Greatness

Creative director Jonathan Anderson envisioned this platform to pay homage to Loewe’s roots as a collective craft workshop that dates back to 1846. 

It’s all about bringing artists from all corners of the globe together, showcasing their talent, and appreciating their unique creations.

Craft is at the heart of Loewe’s heritage and culture, and this prize embodies the joy of creating objects by hand and the spirit of innovation. 

With a grand prize of 50,000 euros, plus two special mentions receiving 10,000 euros each, it’s not just a celebration of the past but a statement for the future.

Jonathan Anderson himself believes that craft will always be modern. 

It’s not just about tradition; it’s about creating objects that speak a language of their own, sparking a dialogue that didn’t exist before. 

It’s about blending newness with age-old techniques.

Loewe Foundation Craft Prize
Photo via Instagram @loewefoundation 

A Celebration of Art

The selection process is no joke. An esteemed panel composed of artists, essayists, curators, and designers will meticulously review all the submissions. 

They’ll be looking for originality, artistic vision, precise execution, material excellence, innovative value, and that distinct authorial touch. 

From the pool of entries, they’ll shortlist up to 30 works that will form an exhibition in Paris.

The moment we’ve all been waiting for—the announcement of the LOEWE FOUNDATION Craft Prize 2024 winner—will take place during the opening ceremony in Paris in the spring of 2024. 

Fran Lebowitz and Jonathan Anderson Loewe Foundation craft prize
Fran Lebowitz and Jonathan Anderson/Photo via @loewefoundation

The Masters

Speaking of the jury, it’s a star-studded group of experts in the field. 

We’ve got Abraham Thomas from the Metropolitan Museum of Art, New York; Anatxu Zabalbeascoa, a correspondent for El País; and Deyan Sudjic from the Design Museum, London. And let’s not forget the creative director himself, Jonathan Anderson.

Now, let’s give credit to the panel of judges, the real game-changers here. They’ll pick the winning piece from the shortlisted works. 

This group includes Andrew Bonacina, an independent curator; Antonia Boström from the Victoria & Albert Museum, London; Keeryong Choi, a glass artist; Andile Dyalvane, a ceramist; Sara Flynn, a ceramicist; and the talented metal artist, Kaori Juzu, who was a finalist in the 2023 edition and is now on the judging side.

Loewe Foundation craft prize
Photo via @loewefoundation

Banner photo via Instagram @loewefoundation. 

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