These Stars Are Pursuing Their Own Passion Project Brands

From red carpets to board meetings, these stars have become founders of their very own brands.

Being the face of a brand is one thing, but these young celebrities are so passionate about the things they love that they’ve decided to become entrepreneurs and start up their own companies instead.

READ ALSO: Celebrity Brands: Why Are We All So Hooked?

Bella Hadid’s Kin Euphorics

In 2021, fashion model Bella Hadid became a cofounder of Kin Euphorics, a range of alcohol-free beverages, alongside CEO Jen Batchelor. Aside from being a face of the brand, she’s also invested in the company and involved in everything from formulation to branding.

Ever since she decided to take a break from work to focus on her health, Hadid found that drinking alcohol affected her energy levels negatively. 

Bella Hadid's Kin Euphorics
Image via Instagram @kineuphorics

This is why she felt so drawn to Kin Euphorics. Not only is it alcohol-free, but it also includes “natural ingredients that nourish the mind and body,” according to their official website.

The brand promotes itself as a functional beverage rooted in Ayurvedic medicine. As of this year, they offer four canned drinks and two made-to-mix beverages. Their products have whimsical names such as “Actual Sunshine” and “Dream Light.”

Millie Bobby Brown’s florence by mills

Stranger Things and Enola Holmes star Millie Bobby Brown launched her beauty brand florence by mills in 2019. The label is a combination of her great-grandmother’s name, Florence, and her own nickname, Mills.

Millie Bobby Brown's florence by mills
Image via Instagram @milliebobbybrown

In an interview with WWD, Brown mentioned having been in a makeup chair since she was 10 or 11 years old. There were plenty of products that weren’t good for her young, sensitive skin, causing her to break out. This is why she’s gearing her own skincare and cosmetics line towards Gen Z.

Brown’s line of products are PETA-certified, cruelty-free, and vegan. Years later, the brand has expanded to perfume, fashion, and even coffee, all things the actress is passionate about.

Emma Chamberlain’s Chamberlain Coffee

Whether you know her from her early YouTube days or from high fashion events, Emma Chamberlain has made her name as a Gen Z leader. She also founded her own coffee brand in 2019 which has since become a multimillion dollar company.

Emma Chamberlain Coffee
Image via Instagram @chamberlaincoffee

In a Forbes interview, Chamberlain talked about how most of her money goes back into the business. “So for now, it’s a passion project,” she said.

Just a few years later, the brand has grown to include 100 products across coffee, matcha, and accessories. In April, the social media star collaborated with Kendall Jenner and 818 Tequila to launch an espresso martini kit.

Banner image via Instagram @kineuphorics.

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