Stepping down, but stepping up the game. Rihanna passes the torch of her lingerie brand with a new CEO and the legacy of “work, work, work” continues.
However, there’s no need to shed tears over this news! Rihanna’s departure marks the beginning of an exciting new chapter for the company.
Since its establishment in 2018, Savage X Fenty has thrived under Rihanna’s visionary leadership, transforming into a billion-dollar business within a span of just five years.
Now, Rihanna is passing the torch to Hillary Super, a seasoned executive with an impressive track record in the fashion industry.
Super, the former chief executive of Anthropologie Group and a veteran of Guess, American Eagle, Gap, and Old Navy, expressed her enthusiasm for joining Savage X Fenty as CEO and board member.
She recognizes the brand’s status as a major powerhouse in the lingerie and apparel industry and applauds its unwavering commitment to inclusivity and fearlessness.
Putting Family First
While some may perceive Rihanna’s step down as a CEO as a setback, it’s important to understand her reasoning.
Rihanna, who is soon to be a mother of two, aims to strike a balance between her professional responsibilities and her growing family.
By appointing a highly qualified successor like Hillary Super, Rihanna ensures that Savage X Fenty will continue to thrive and reach new heights.
Savage X Fenty has made a name for itself by celebrating inclusivity, often featuring plus-size and LGBTQ+ models.
From the outset, the brand offered a diverse range of sizes, from 30A to 46DDD for bras and from XS to 4X for underwear.
In addition, Savage X Fenty has expanded into the realm of activewear, further cementing its place in the fashion industry.
Let’s not forget the extravagant fashion shows that have become synonymous with Savage X Fenty.
Carrying Rihanna’s Legacy
You can relive the magic of these shows by streaming them on Amazon Prime Video and YouTube. They exemplify the brand’s bold and unique approach to fashion, captivating audiences worldwide.
As Rihanna takes on the role of executive chair, she will continue to play a significant role in the brand’s direction and success.
With her creative genius and Hillary Super’s expertise, Savage X Fenty is poised to achieve even greater accomplishments in the future.
Banner photo via Instagram @badgalriri.