Cinemas are Coming Back: Here’s What to Expect on Your Next Trip to the Theater, from Vaccination Cards to No More Popcorn - The Scene

“We have devoted the past 19 months of cinema closure identifying solutions and precautions based on science.”

Now that cinemas are allowed to reopen in Metro Manila after being shut down for a year and seven months, theater operators are leaving no stone unturned to ensure the safety of moviegoers and cinema employees.

READ ALSO: Future Shock: This Year’s DigiCon Features Thought Leaders And Content Creators, From Adam Grant To Bretman Rock

“That is the main goal right now,” says Charmaine Bauzon, president of the Cinema Exhibitors Association of the Philippines (CEAP). “We have devoted the past 19 months of cinema closure identifying solutions and precautions based on science. We will implement these measures to confidently welcome back movie fans to cinemas and send them home safe.”

On October 13, the Inter-Agency Task Force Against Covid-19 (IATF), placed NCR under Alert Level 3, paving the way for the reopening of cinemas, but with several restrictions: only fully vaccinated people will be admitted and seating capacity to be limited to 30 percent.  

The actual date of reopening is still subject to confirmation, and the public is advised to wait for further announcement.

Safe spaces

“We would like to assure the public that cinema is a safe place,” says Bauzon. “In fact, LGUs have converted some theaters into vaccination centers, and no super-spreading were ever reported, even though people waited inside for hours.”

Indeed, there’s also a recent study in Germany which concluded cinemas are safer than almost any other indoor environment, as long as safety guidelines are followed like mask-wearing, physical distancing and proper air ventilation.  

Photo by Michel Caicedo on Unsplash

The same German research took into account the following factors in its conclusion: People spend an average of only two hours at a cinema; people inside the cinema simply sit down and face the same direction which is known to reduce transmission risks; and people are not talking to each other during a movie, which minimizes possibility of infection

Strict protocols

Aside from adhering to IATF-mandated health standards, CEAP has also developed the “Sa Sine Safe Ka” protocols patterned after the “CinemaSafe” measures set by America’s National Association of Theatre Owners (NATO) and endorsed by epidemiologists.  

Dr. David F. Goldsmith, PhD, Occupational & Environmental Epidemiologist at the Milken Institute School of Public Health (U.S.A.) has reviewed the efforts of NATO and commented that, “These protocols demonstrate a serious, comprehensive effort by movie theater owners to identify potential risks, and reduce them.”  

These protocols are: Monitoring of moviegoers’ body temperature as they enter the cinema; moviegoers to present authentic vaccination card; implement regulations set by the IATF and LGUs on facial coverings; no eating inside the cinema; enforce socially-distanced seating; encourage contact-less transaction in ticket-purchasing; improved air ventilation; availability of hand sanitizers at the cinema entrance; mandatory hand-washing every 30 minutes for cinema employees; and deep cleaning between screenings.

CEAP would like to stress that only healthy, fully vaccinated people will be allowed back to cinemas.  

“If you are experiencing a fever, cough, or other symptoms that could be related to COVID-19—or think that you may have been exposed to COVID-19, please stay home and we welcome you to join us again in the future,” concludes Bauzon.

Photo by Merch HÜSEY on Unsplash

Saving jobs

The 19-month long closure of cinemas has dealt a severe blow to the entire movie industry, leading to unprecedented massive unemployment.  It is estimated that a workforce of some 336,000 has lost its livelihood.  

These are hardworking women and men from various fields intersecting the movie business include everyone from directors, screenwriters, and editors to ticket-sellers, ushers, and janitors.

Thanks to the looming return of cinemas, these workers may now heave a sigh of relief.   

CEAP is an association of cinema owners and operators in the country that works to represent its 47 members and to collaborate with the different stakeholders of the motion pictures exhibition industry towards the attainment of common good and objectives.

As the only cinema exhibition trade organization in the country, it represents 1,039 movie screens nationwide.

For more information, visit the CEAP facebook page.

Banner Photo by Kilyan Sockalingum on Unsplash

Shop for LIFESTYLE ASIA’S magazines through these platforms.
Download LIFESTYLE ASIA’s digital magazines from:
Subscribe via [email protected]