From award-winning actors to K-pop stars, these are the newly announced faces promoting established luxury brands.
Two months into 2024, many luxury brands have already announced their new ambassadors. Here are just some of Asia’s brightest stars who have taken on the role of representing their respective partnerships.
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Michelle Yeoh for Helena Rubinstein
Michelle Yeoh took over last year’s awards season for her role in Everything, Everywhere, All at Once. This year, luxury skincare brand Helena Rubinstein has appointed her as its new ambassador.
“When a timeless legacy meets an inspiring journey. Stepping into a new era with @michelleyeoh_official joining @helenarubinstein proudly,” the brand wrote in an Instagram post.
The actress also posted on her social media, saying “There is something very natural and obvious for me to join a brand that celebrates the unparalleled strength and radiant confidence that lies within every woman.”
Ningning for Versace
Earlier this month, Aespa’s Ningning joined the Versace family as its newest global brand ambassador. “She is not only a brilliantly talented star, she is a wonderful person. She has a strong, confident vision, incredible energy and talent and she looks amazing wearing our clothes,” Donatella Versace wrote on Instagram.
“Versace has always been about pushing boundaries of creative expression and championing those who are confident to express themselves, especially in the music world,” Ningning shared in a statement following the announcement.
This past week, Ningning has been in Milan attending Versace events during Fashion Week. “Thank you to @versace for this amazing journey in Milan. @donatella_versace Thanks for having me and it was definitely the best time,” she posted after her trip. Donatella replied in the comments, saying “Unreal beauty!! Thank you for being there, I loved spending every moment with youuu.”
Li Bingbing for Givenchy
French luxury house Givenchy saw their new Chinese brand ambassador in Li Bingbing. Ahead of the announcement, she was already the spokesperson for Givenchy Beauty’s Le Soin Noir.
The actress has been in the industry since the 90s and has also been committed to her environmental advocacies.
Song Yuqi for Fendi
Fendi announced Yuqi’s ambassadorship early in the year, just a week into 2024. Since then, the (G)I-DLE member has worn the brand in magazines such as Glass China and Harper’s Bazaar China.
Song was also present for Milan Fashion Week, attending Fendi’s fashion show. According to the brand, she was wearing knitwear from Fendi’s Spring Summer 2024 collection. The look was finished off with a Fendi Peekaboo handbag.
BamBam for Louis Vuitton
The Thai rapper and singer is now also Louis Vuitton’s house ambassador. “Known for his unique musical talent and equally spirited sense of style, @bambam1a embarks on a creative journey with the Maison and Men’s Creative Director @pharrell as the newest House Ambassador,” the brand wrote on Instagram.
“What Pharrell is doing here is amazing,” BamBam said in the video posted by Louis Vuitton. “I’m super honored to be a part of it. It is going to be an exciting journey.”
Banner image via Instagram @donatella_versace.
