Tudor Watch launched its newest concept boutique offering a more immersive experience for its discerning customers.
TUDOR Watch recently unveiled its newest concept boutique at Greenhills (GH) Mall in San Juan. The store, operated by its partner Lucerne, stands proudly and conveniently on the ground floor of the shopping complex. It aims to fully immerse visitors through its contemporary visual language, abundant interactive scenes, and diverse interpretations of the unique elements that make up a TUDOR watch.
“We are delighted to announce the grand opening of the new TUDOR mono-brand boutique at GH Mall,” shares Lucerne’s Vohne Yao. “We take great pride in working with TUDOR to showcase the brand’s heritage, products, and stories in the most authentic and captivating way possible.”
Various partners of the brand attended the boutique’s exciting launch event. This includes Filipino actor, Grae Fernandez, who donned different models of the Swiss-made watches to showcase their sophistication and craftsmanship. Also in attendance was Mayor of San Juan City Francis Zamora, who expressed his enthusiasm and support of the brand’s newest store.
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What’s In Store
The TUDOR boutique offers an exceptional range of men’s and ladies’ timepieces. These include its classic designs, as well as a range of sports and diving watches. This year, it introduces the newest Black Bay 41, as well as the Black Bay GMT (returning in its third evolution). The latest iteration of the emblematic diving watch features a black and red bezel, and a Master Chronometer certified by METAS, representing the latest in Black Bay.
A Closer Look at The TUDOR Boutique Concept
In order to further establish TUDOR’s distinct image, the brand has created a space with interactive elements. These catch people’s attention by highlighting the stunning intricacies of the brand’s watches. Wide glass displays also help showcase their timeless designs. Meanwhile, accommodating and knowledgeable staff guide customers through the process of trying out their exquisite timepieces.
The new boutique also reinforces the use of the brand’s three iconic colors: black, red, and white. This which injects vitality into the rigor and order of its contemporary design. The unique visual impression embodies TUDOR’s spirit of honoring the classics while daring to break conventions. A range of materials also represent this color palette in a clean, streamlined manner. They feature satin or brushed black finishes, as well as transparent red and structured white ones. All of this makes for a truly immersive experience that allows visitors to engage with the thrilling world of TUDOR.
Photos courtesy of TUDOR.
