Digital Solutions: A Portable Video Studio for Watches is One of the Winners of LVMH's Innovation Award - Lookbook

Switzerland’s TheShowcase is said to present a whole new customer expereince.

During the Vivatech show in Paris last week, the LVMH group revealed the winners of the sixth edition of their Innovation Award, rewarding The ShowCase solution under the Omnichannel and Retail category.

READ ALSO: These New Cabin Designs Include Floating Furniture, Sustainable Materials, And A System Called Cordillera

No fewer than 950 start-ups from 75 countries applied for the LVMH Awards this year. Only 21 of them, including The ShowCase representing Switzerland, were selected thanks to their agility in rethinking the customer experience, across several dimensions.

During a ceremony attended by Bernard Arnault, chairman of the LVMH Group and members of the selection committee, the six winning start-ups received the award in front of an audience of over 500 people.

The ShowCase was created by two Geneva-based entrepreneurs, Denis Hayoun and Fabrice Rabhi, who are both active in and shareholders of companies in the world of high watchmaking in Switzerland.

Launched on the market in September 2021 after a gestation period that lasted nearly a year and a half, The Showcase is said to break the distance between the brand and the end customer.

Antoine Arnault with the creators of The ShowCase, Denis Hayoun and Fabrice Rabhi

According to, The ShowCase is a portable video studio, designed especially for digital watch presentations.

“It not only relays the best quality watch images, but allows visual and personal contact with watch lovers. Thanks to its high-definition macro cameras, professional lighting with different colour temperatures, in-built microphone, and flattering lighting on the host, the ShowCase takes the digital watch presentation experience to a whole new level,” the article reads.

“We are delighted and grateful to win the LVMH Award for our solution, which not only professionalizes the presentation of luxury products online, but also reduces the travel and carbon footprint of its users,” Hayoun says.

While The ShowCase has already been adopted by some twenty major watch brands—groups and major independent players—it has also met with great success among distributors and retailers around the world. They see all the advantages of a personalized, ultra-qualitative and enriched product presentation, with, at the same time, intimate visual contact with their customers.

“Brands need to be omnichannel, sustainable and focused on service and customer experience,” says Rabhi. “We believe that The ShowCase will quickly move beyond the watch world to address the needs of the jewelry and small leather goods in the near future.”

Shop for LIFESTYLE ASIA’S magazines through these platforms.
Download LIFESTYLE ASIA’s digital magazines from:
Subscribe via [email protected]