When Dior first launched their Dior Addict Lacquer Stick in 2017, there was nothing short of a makeup revolution. The lacquer balm-hybrid was easy to use, which transformed lip make-up habits entirely. This year, the luxury brand has announced Dior Addict Lacquer Plump, aiming to push lacquer and lip care even further. It is the first ever plumping lacquered lip ink, and just like ink it colors lips in fusional shades for an eight-hour long wear. The new product also provides shaping, smoothing and plumping effects, as result of a long testing and research process at the Dior laboratories. Dior Addict Lacquer Plump has also achieved new levels of hydration for an ink, climbing up to 78% after 24 hours of application. This is thanks to the infusion of a natural hibiscus extract for plumping, hyaluronic acid for hydration, and an ingredient that provides a fresh sensation.
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“It’s a fascinating formula innovation. We have succeeded in pushing the limits of shine and extreme color in various effects with a comforting lip care formula and an ultra-fluid texture that you forget is there. Thanks to a generous sponge applicator that optimizes shine and a lightweight texture, exactly the right quantity is intuitively applied to the lips in one sweep,” shared Peter Philips, Dior Makeup’s Creative and Image Director. The new line has a total of sixteen vibrant colors developed by Philips, ideal for every type of party, whether timeless, electric, or totally flashy. “It is intensely colorful and long-lasting with unique radiance and shine effects, while its light texture provides incredible comfort,” he continued. The lippie is immediately activated upon first contact with the lips, instantly creating color and shine in a featherweight film. Scroll down for a review of the new Dior Addict Lacquer Plump 2018…
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By Chino R. Hernandez
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