K-Pop Group Enhypen Is The New Face Of This Fashion House

The seven members are “delighted and honored” to become the brand’s newest ambassadors.

On June 9, Italian luxury fashion house Prada announced that all seven members of Enhypen are its latest brand ambassadors. Since the group’s debut in 2020, the members have often dressed in Prada for photoshoots, award shows, and more.

READ ALSO: The Allure Of K-Pop: Luxury Brands’ Love For Korean Pop Culture

Ahead of the announcement, Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-Ki attended their first Prada runway show together last January in Milan. For the show, the members wore looks from the men’s spring 2023 collection.

Enhypen at the Prada runway show.
Image via Instagram @enhypen

They were greeted by cheers from their fans outside Fondazione Prada, the venue for the fashion show. According to Launchmetrics, Prada came out on top with $40.4 million in media impact value during the January fashion week. This is in part thanks to Enhypen’s millions of followers.

“We’re delighted and honored to be a part of this partnership as new brand ambassadors of Prada. The synergy Prada and Enhypen will create is something we’re very excited to witness and greatly looking forward to,” the boy group shared in a statement.

Enhypen at the Prada runway show.
Image via Instagram @enhypen

This partnership marks Enhypen’s first major venture into the fashion world since their debut. The members join fellow K-pop idol Jaehyun of NCT, who was Prada’s first Korean Global Main Campaign Model.

Other Prada ambassadors include stars such as Scarlett Johansson, Hunter Schafer, Letitia Wright, Amanda Gorman, Cai Xukun, Louis Partridge, and more.

Between this new partnership and releasing new music, Enhypen is also gearing for their next world tour, set to begin in July with a two-night concert in Seoul before heading to Japan and the United States. Last year, the group wrapped up its highly successful Manifesto world tour with a three-day sold-out stop in Manila.

Banner image via Twitter @BELIFTLAB.

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