Roxanne Farillas empowers women through fashion, with her brands now spanning over 100 branches and embracing a strong online presence.
This is an excerpt from Lifestyle Asia’s November 2023 Issue.
In a world that often sees entrepreneurship and business start ups as dominated by men, there shines a powerful personality–Roxanne Ang Farillas. She is the co-founder and vice president of Plains & Prints, R.A.F, and children’s wear TiliDali.
Roxanne embarked on her entrepreneurial journey with a simple yet profound vision–to create a brand that would empower women through fashion. Her story is not just about building a successful business but about inspiring countless others to dream big and take control of their destinies.
As she looks back at her humble beginnings in retail, she shares, “I think it all started in high school when my English teacher asked us to write an article on how we see ourselves 10 years from now. I remembered answering that I envisioned myself opening my own retail boutique shop. So luckily after five years, that aspiration from that article, came true. I actually started selling blouses to my friends and classmates in college and I was really enjoying it. At that time, we were also given the opportunity to open an 11 square meter area in Greenhills shopping complex. It was an opportunity that was hard to let go. I believe at that moment, we were also at the right place and at the right time. And to date, I am very pleased that Plains & Prints has been in the business for almost three decades while the R.A.F. brand continues to grow as it also reaches more than a decade in the retail industry. We aim to bring both brands in the global fashion scene and make our country proud.”
The Birth Of A Brand
Founded on the pillars of creativity and authenticity, Farillas’ brand quickly gained recognition for its unique designs and quality craftsmanship. Her keen eye for fashion trends, combined with her unwavering commitment to empowering women, gave birth to a clothing line that resonated with individuals seeking more than just style; they sought empowerment.
That tiny store in Greenhills is now a corporation of 100 branches with a very active online presence. They have been doing online business for more than 10 years now even before the Covid pandemonium of online shopping started.
Farillas understands that clothing is not merely fabric draped over a body; it is a statement of identity and confidence. Every piece of clothing is a testament to Farillas’ belief in the power of self-expression and self-confidence.
Read more by purchasing a copy of the Lifestyle Asia October 2023 magazine via SariSari.shopping or select newsstands in National Bookstore and Fully Booked. Subscribe to the E-Magazine via Readly, Magzter, and Press Reader.
Banner photo by Kieran Punay via KLIQ, INC.