The name of luxury timepiece label Audemars Piguet has been synonymous to luxury since it was first founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875. The Swiss-based brand has since been a family owned business with a flawless reputation of creating top of the line mechanical watches. Today, it has garnered the status of being one of the preferred timepieces of those with discerning tastes. More than 240 years later, the maison continues to put their patrons needs above anything else. They have recently opened the very first AP House in Hong Kong, taking hospitality to a whole new level.
“What more can we do to elevate your experience with Audemars Piguet?” asked the Swiss manufacturer as they built the new house. Located at Queen’s Road Central in Hong Kong, the house is open to loyal patrons at their disposal. “Invite your friends for lunch, organize a business meeting, there’s no obligation to buy a watch. You can take a seat, relax and chill out, if that’s how the mood takes you,” said AP Chief Executive Officer François-Henry Bennahmias about the Hong Kong luxury space.
When building the house, the team first imagined how brand founders Jules Louis Audemars and Edward Auguste Piguet would deal with their clients if they had lived in the new millennium. They believed that the luxury watch innovators would not hesitate jet-setting the globe to showcase their beautiful work. The space was built to have a homey feel with the warmth of friendship. Set in a contemporary apartment with an impressive view of the Hong Kong cityscape, Audemars Piguet invites their loyal customers to come by, sit back, relax, and experience the impeccable service their team has to offer—top notch service which has been impressing guests for more than two centuries. The first AP House in Asia will also play host to exclusive events where guests can discover the brand’s intricate creations.
The Audemars Piguet House is located at 21/F, H Queen’s, 80 Queen’s Road Central, Hong Kong. It is open from 10AM-8PM from Monday to Saturday and 10AM-6:00PM on Sundays and Public Holidays. For more information and inquiries phone +852 2871 0008 or visit their website <www.audemarspiguet.com>
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By Chino R. Hernandez
All images courtesy of Audemars Piguet