Luxury fashion houses are calling on celebrities from all over the world to represent their brand.
A new round of celebrities have just been announced as brand ambassadors, some for the first time, while others are branching out to their respective brands’ beauty lines.
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Dua Lipa for YSL Beauty
YSL Beauty is bringing in Dua Lipa as the brand gets a revamp, choosing to focus more on cosmetics. The singer has also been the face of the brand’s eau de parfum YSL Libre. “So happy to share that I am the new make-up ambassador for YSL Beauty,” she wrote on Instagram.
“We want talent and personalities who epitomize who the brand is. If they accept, it’s because they recognise themselves in the brand,” Stephan Bezy, the international general manager of YSL Beauty, told Vogue. “Dua is a collaborator. She has a vision of the world, and this is what the youth is looking for.”
Giselle for Loewe
Just last month, Aespa’s Ningning became Versace’s latest global brand ambassador. Only weeks later, her bandmate Giselle went to Paris Fashion Week as a new ambassador for Loewe. She attended the brand’s Fall Winter 2024 women’s runway show by Jonathan Anderson.
The Japanese idol wore an oversized jacket with a ribbon detail to the show. Other attendees included Hollywood star Meg Ryan, singer and Louis Vuitton creative director Pharrell Williams, and British actress Emilia Clarke.
Fan ChengCheng for Givenchy Beauty
Fan ChengCheng, also known as Adam Fan, is a Chinese singer, rapper, and actor. Last week, Givenchy Beauty introduced him as the brand’s new ambassador, saying he “embodies boldness and elegance, true values of the House.”
Fan has been with Givenchy since 2021. Along with Nana Ou-Yang, he was one of the first Chinese celebrities the brand partnered with since Matthew Williams took over. Now as the face of Givenchy Beauty, he is currently promoting its Prisme Libre Loose Powder.
Ten for Saint Laurent
Just today, it’s been confirmed that NCT’s Ten is now a Saint Laurent brand ambassador. The Thai performer and K-pop star has been working with the brand since last year, attending runway shows and wearing YSL pieces at other schedules and magazine features.
A few days ago, the newly debuted soloist attended Saint Laurent’s show during Paris Fashion Week. He wore a sleeveless silk blouse with a dot pattern and wool high waist pants at the event.
Banner image via Instagram @dualipa and @yslbeauty.
