Food Haven: Where Good Food Meets Great Taste

This grocerant is set to redefine the way we experience food—it is more than just a shop for fresh food and groceries.

Joel’s Place is a new shop that redefines the way we experience food. It’s a grocerant—a grocery and a restaurant. It is more than just a place to shop for fresh food and groceries. It is also a place that provides an elevated food experience for all senses.

A trend that is leading the food market into the future, a grocerant bridges the gap between restaurants and supermarkets allowing people to save both time and effort for shopping and preparing meals.

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 How It Came To Be

Helmed by President and CEO Donnie Tantoco and COO Christopher Tantoco, Joel’s Place embodies the Rustan Group’s commitment to making everyday luxuries accessible within a friendly, joyful, and contemporary Filipino setting. 

Donnie Tantoco, Joel’s Place President and CEO/ Photo courtesy of Joel’s Place

Donnie Tantoco says “The food market is evolving as consumer habits change. Responding to the demand for convenient ways to meet the needs in our fast-paced society, grocerants have emerged as a revolutionary solution. At the forefront of this transformative trend is Joel’s Place, the most modern grocerant in the Philippines. Time is a luxury, and Joel’s Place is our solution, seamlessly blending necessity and experience. It’s more than fulfilling needs. It’s a bridge between grocery shopping and dining out. As well as nurturing a community bound together by a collective enthusiasm for food and gatherings.” 

Donnie, Camille, Christopher, Crickette, and Christian Tantoco/ Photo courtesy of Joel’s Place

Exquisite Ambiance

The store’s inviting ambiance sets the stage for a delightful journey through the world of food with fresh produce, artisanal products, and international specialties lining their shelves.

The more than 800 square meter space is a place to shop, eat, or hang out. Explore the aisles filled with gourmet delicacies like Martiko Bloc de Foie Gras de Pato, a premium duck foie gras block renowned for its exceptional quality. Or an Italian Dok Dall’Ava Prosciutto Bone-In Leg, highly regarded for its delicate flavor and attention to quality. Dok Dall’Ava only produces 30,000 hams a year to focus on ensuring a higher quality of meat. Delight in Filipino culinary treasures like Pako (Fern), a type of fern commonly consumed as a vegetable, or Prime Organics’ Adlai, a delicious, versatile grain rich in fiber. They have canned cod and sardines from Portugal and Spain as well as butters from France and Italy!

Conveniently Luxurious

Joel’s Place’s menu features a wide selection of ready-to-eat dishes prepared with fresh, locally sourced ingredients. From the comforting warmth of Whole Wheat Baguette with Dried Fruit to the irresistible indulgence and playfulness of the Pulled Pork Cronada – a croissant-empanada filled with pork adobo (with lamb and beef Bourguignon as other fillings), each dish is a testament to the culinary creativity of Joel’s Place.

Freshly baked Cronadas/ Photo courtesy of Joel’s Place

Ready-to-eat dishes for lunch or dinner include Lechon Style Pork Belly and Prime Rib Roast. Also savor the Beef Yakiniku Skewers or Adlai Seafood Paella. Have a sweet ending with an array of desserts like Mango Cream Bomb or Coconut Streusel Pie.

Pastries and Chocolates at the bakery/ Photo courtesy of Joel’s Place

Joel’s Place is committed to delivering exceptional service. They are also committed to offering meticulously curated food products and high-quality prepared food, sourced directly from farmers and producers. This commitment ensures that its customers enjoy the freshest and most flavorful products available for every visit. 

Joel’s Place is open daily from 9:00 a.m. to 9:00 p.m. and it’s located at the G/F The Proscenium Retail Row, Estrella St., Rockwell Center Makati. Watch out for its second location at Rustan’s Makati, Ayala Center! Call  02-889-97034 for inquiries or visit  

Banner Photo courtesy of Joel’s Place.

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