The denim and basics collection carries 18 sizes from 00 to 30.
When Khloe Kardashian and co-founder Emma Grede launched denim brand Good American in 2016, its ethos stemmed from Kardashian’s experiences. As the sister who wasn’t considered petite by industry standards, in contrast to Kim and Kourtney, she felt shunned when dressed by even top designers and stylists.
“When we first launched the brand, we talked a lot about what it means to be a woman today and the unfortunate reality that so many women are ignored by the fashion industry—including myself!—so we set out to change that.” the reality star told Vogue.
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Six years later, Good American still stands by its tagline of “representing body acceptance.” On The Kardashians (the ongoing revival of the family’s reality show on Hulu), the 43-year-old shared that they don’t supply pieces to retailers who won’t purchase the complete size range, a struggle they had when beginning the brand.
Now, sizes from 00 to 32 are picked up by American retail giants Revolve, Bloomingdales, Nordstrom, and Saks Fifth Avenue. For the inevitable fashion collaboration, Good American has recently partnered with Zara.
Including every body
“At Good American, our mission is to make our assortment of denim, ready-to-wear, shoes, and more as inclusive as possible, finding ways to innovate in fabric and fit where other brands have not, so women feel empowered,” she told the publication.
Previously, Zara only ever carried jean styles until size 14. “We don’t consider this a plus-sized line—we consider this a line for the everyday woman,” Kardashian told Harper’s Bazaar. “We believe in embracing a woman’s curves, and I feel like now so many people are breaking down these barriers of not only going to a size 6 or 8, which is considered ‘normal'”.
By producing the exact same styles in varying sizes, Good American doesn’t divide women into the “plus-size, petite, and normal” sections when shopping.
Here are our favorite the versatile styles from the Good American x Zara collaboration—that are available in 18 sizes from 00 to 30.
GOOD AMERICAN ZW SCULPTING JUMPSUIT
GOOD AMERICAN ZW JEANS HIGH RISE SKINNY
GOOD AMERICAN ZW DENIM SHACKET
GOOD AMERICAN HALTER TOP
ZW GOOD AMERICAN CLASSIC BOOTCUT JEANS
GOOD AMERICAN ZW JEANS CLASSIC SLIM
Images from Zara.com
