Toyota Motor Celebrates Its 35th Anniversary In The Philippines

Toyota Motor Philippines marked 35 years through a celebration that highlighted its commitment to improving the lives of Filipinos. 

Toyota Motor Philippines (TMC) commemorated its 35th anniversary through a special event held at the Grand Hyatt in BGC. In attendance were TMC’s esteemed public and private partners, who all gathered to celebrate the important milestone. Leading the event was TMP Chairman Alfred V. Ty, who was joined by Toyota Motor Corporation Chairman Akio Toyoda. First Lady Liza Araneta-Marcos was also present to celebrate the momentous occasion. 

First Lady Liza Araneta-Marcos makes a toast with TMP and TMC executives at the Grand Hyatt
First Lady Liza Araneta-Marcos makes a toast with TMP and TMC executives at the Grand Hyatt

Throughout its three and a half decades in the country, TMP has accomplished significant milestones in the automotive industry. It has also remained committed to its long-term mission of contributing to the Philippines’ national development. 

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For Every Filipino

The company has cumulatively invested  ₱73.7 billion since 2000, and has paid duties and taxes worth  ₱448 billion. TMP has also been exporting $18.7 billion worth of auto parts and components since 1997. Beyond this, the company has spurred economic growth and development by creating jobs, up-skilling workers, increasing of local parts production, transferring technology, and of course, improving the lives of Filipinos through quality transportation. 

TMP chairman Alfred V. Ty
TMP chairman Alfred V. Ty

As of mid-2023, TMP has delivered a cumulative total of 2.24 million units to Filipino homes across the country. In addition, it has received over 16 million units for servicing at Toyota dealer workshops nationwide. TMP continues to look to the future of automobiles, with a focus on sustainability—through a transition to full-electric vehicles—and technology. 

“I truly believe there is enormous potential for growth here, from both a business and technology standpoint. In fact, I believe it’s the Philippines that could well become the Silicon Valley of Asia,” said TMC Chairman Toyoda in his speech at the anniversary event. 

TMC Chairman Akio Toyoda
TMC Chairman Akio Toyoda

Toyoda added: “But as we create a world of connected vehicles, artificial intelligence, autonomy, electrification, flying cars and more…we must always remember the humanity at the center of it all. The mother, the daughter, the father, the grandmother, the people that we create these new technologies for. Because making people’s lives better and happier is the entire point. And for me, it’s the only one that matters.”

The Next Generation of Tamaraw

TMP also revealed its “Toyota Mobility LCV” model, dubbed the Toyota Next Generation Tamaraw, during the anniversary celebration. The company hopes that the upcoming car will provide a more suitable and affordable option for FIlipino entrepreneurs. 

The Next Generation Tamaraw concept model
The Next Generation Tamaraw concept model

“This new model represents a whole new range of mobility solutions that will enable Filipinos to move their lives forward. It will enable new levels of flexibility for users, especially our MSME’s,” shared TMP chairman Alfred V. Ty in his speech. 

The Next Generation Tamaraw possesses the heart and spirit of the iconic Toyota Tamaraw FX. However, it moves to the future with its efficiency and versatility.

Another Next Generation Tamaraw concept with different embellishments
Another Next Generation Tamaraw concept with different embellishments

“TMP remains committed to supporting local manufacturing through our partnership with parts makers, other industry players and, of course, the government,” Ty explained. “We are also committed to transitioning into a mobility company that aims to meet the rapidly evolving vehicle usage needs of Filipinos including commuters, logistics providers and small and medium businesses through auto leasing programs and digital connected services.

Proudly Philippine-Produced

At present, the highly-skilled workforce in TMP’s automotive manufacturing plant produces two local models for the brand—namely the Vios and Innova. However, the Next Generation Tamaraw will be the newest addition to this growing list, as the government has recently greenlighted Toyota’s  ₱4.4 billion investment for its production. 

President Ferdinand Marcos Jr. touring TMP's manufacturing plant in Laguna Province
President Ferdinand Marcos, Jr. touring TMP’s manufacturing plant in Laguna Province

President Ferdinand Marcos, Jr. recently visited both the manufacturing plant and the Toyota Asin Philippines transmission plant inside the Toyota Special Economic Zone in Laguna Province. It’s here where the president witnessed the company’s world-class facilities, advanced technology, and excellent work first hand. 

The president got to witness the processes behind TMP's quality automobiles first hand
The president witnesses the processes behind TMP’s quality automobiles first hand

During the visit, President Marcos Jr. toured alongside TMC chairman Akio Toyoda, as well as TMP’s local officials led by chairman Alfred V. Ty, vice chairman David T. Go, and president Atsuhiro Okamoto.

The visit coincided with the company’s 35 years within the country and is emblematic of its steadfast partnership with the government in spurring economic growth, providing reliable transportation to millions of Filipinos, and driving the Philippines closer to a brighter future. 

Photos courtesy of Toyota Motor Philippines and the Presidential Communications Office.

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