SPORT.b has opened its first boutique in Manila, bringing in comfortable, sleek, and playful wardrobe pieces that cater to a vibrant, modern lifestyle.
French fashion label SPORT b. has now arrived in the Philippines with its very first boutique in SM Aura Premier. The brand is the youthful diffusion line of designer Agnès Troublé, the mind behind the eponymous agnès b. label.
Troublé launched the very first SPORT b. in Marseilles, France back in 1999. Through the years, the label has continued to resonate with a young and dynamic audience worldwide. SPORT b. caters to the vibrant and contemporary lifestyle with a full range of smart casual pieces. These include shirts, jackets, jeans, and accessories. With SPORT b., customers can enjoy premium apparel and flexible pieces that they can mix-and-match to suit every occasion.
Music and street art inspire much of the brand’s collections. The label’s first Manila boutique perfectly exemplifies this theme. Its concrete gray walls and graphic art posters pay homage to modern street style. Meanwhile, metallic displays and decor add a cool finishing touch, referencing musical instruments and electronic music with their polished shine.
There’s plenty more to come, as the label will also be opening another boutique at The Podium this holiday season for Filipino shoppers.
Sustainability At Its Core
Agnès b. has been committed to safeguarding the environment since the conception of her eponymous brand. SPORT b. shares the same core value, especially in the face of the global climate emergency. In line with this, the label ensures it uses natural, upcycled or recycled materials in its products. Its other sustainable practices include the elimination of plastic lamination in packaging, the use of soy ink, and the replacement of plastic tags with recycled yarn.
A Rebellion of Youth, A Homage to Music
With SPORT b.’s arrival comes its 2023 Fall/Winter collection, divided into the themes Art of Sound, Authentic SPORT b., and Black Essential. The brand also has a range of accessories and pouches for the season. Incorporated into many of SPORT b.’s pieces are the brand’s recognizable visual motifs—dino dinosaur and the flash—which inject a dash of energy into every outfit.
Art of Sound
Pierre Henry, the French composer and pioneer of musique concrete, serves as the main inspiration behind the pieces in Art of Sound. In the spirit of his saying “On vit avec la musique” [“We live with music”], the collection highlights music as a religion and the importance of creativity.
Aside from music, Henry also amalgamates visual sonograms with his graphic interpretation of sound. As such, Art of Sound captures the artist’s imaginative spirit and devotion to his craft. The collection reveals Henry’s soundwaves and sonic patterns through different printing techniques and chic patterns, which SPORT b.’s famous Dino icon ties together.
Authentic SPORT b.
The Authentic SPORT b. collection continues the classic designs that people associate with agnès b by incorporating the designer’s photographs, handwritten scripts, and signature black-and-white stripes.
Wearers can easily mix and match every piece in the collection thanks to their simple unisex designs, allowing both men and women to show off their best looks.
Black Essential highlights the infinite power of the color black with practical pieces like windbreakers, sweaters, workwear, and round-collared shirts, just to name a few. Jackets have ultra-functional materials that are thermal, moisture-resistant, and of course, unisex for added versatility.
SPORT b. has a bag for every occasion in its 2023 Fall/Winter collection. The Dino Eco Bag is a chic addition to errand days, while its outdoor gear-inspired pouch is ideal for the active lifestyle.
The label’s Japanese Knot Bag adds a touch of sophistication to any outfit, while the Quilted Bag is an adaptable piece that one can wear over the shoulder or across the body.
The La Série Moderne line of accessories sport a minimalistic style that lets the label’s Dino icon and logo come into full focus. SPORT b.’s further emphasizes its motifs using cool embossing technology and stainless steel materials with silver, carbon gray, and techno hue accents.
Meanwhile, the La Série Mix accessories are playful yet subtle. They play with the brand’s Dino logo using die-cut technology and laser graphics, which keeps things sleek. Like the La Série Moderne, each piece plays with stainless steel materials with silver, carbon gray, and techno hues for a modern and dynamic look.
For more information and updates, you can follow SPORT b. on Instagram @sportb_officiel and Facebook. Keep up with the latest trends through the label’s official hashtags #sportb, #sportbH23, #sportbhomme, and #sportbfemme.
Photos courtesy of SPORT b.