The youngest Kardashian-Jenner is headed towards a new venture.
Reality star and beauty mogul Kylie Jenner has just launched her own fashion brand. In an Instagram post last week, she shared a photo of herself wearing a leather trench coat with the caption “meet khy.”
The brand itself now has its own Instagram page as well. Its first post revealed a closer look at the sleek black coat. “Coming soon,” the caption reads.
Two of her sisters, Khloé and Kim Kardashian, both run their own clothing brands (Good American and Skims respectively). However, Jenner sets herself apart by labeling Khy as an accessible high-fashion brand.
“Khy is a homage to the limitless possibilities of fashion. We are breaking down barriers and will redefine the meaning of a designer brand, with creativity and quality at a better price,” Jenner said in a press release.
“I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price.”
For the debut collection, Jenner collaborated with Nan Li and Emilia Pfohl, the founders of Namilia. The capsule collection features 12 faux-leather pieces with prices ranging from $48 to $198.
The collection was officially made available on November 1, with some pieces already sold out just a day later.
“Khy aims to redefine the modern wardrobe by offering edited collections that seamlessly blend luxury with everyday style, spanning a diverse range of categories and styles,” the brand’s website states.
“By collaborating with iconic brands and global designers, we hope that Khy will be a platform that delivers access to incredible fashion for everyone.”
Banner image via Instagram @khy.