TUMI’s Spring 2024 collections feature versatile, modern, and meticulously-crafted accessories that reinvigorate the brand’s classics with new designs and features.
Since its establishment in 1975, TUMI has been the leading brand for world-class business, travel, and performance luxury essentials. The label continues to offer products that are not only visually appealing, but highly-functional, providing an enhanced and uncomplicated experience for their users while they’re on the move. There’s really a TUMI accessory for every lifestyle and need: all the more with the brand’s latest Spring 2024 collections, which implement fresh twists, new silhouettes, and exciting features to their classic, mainstay accessories.
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This season, TUMI introduces Ultra-Craft, the second chapter to last Fall’s Hyper-Craft. It strikes the balance between futurism and tailor-made design, with the bustling, vibrant metropolis of Singapore serving as the main inspiration for the season.
TUMI has embraced the energy and diversity of its urban environment, embodying them through an array of architectural silhouettes, iridescent hardware, vibrant colorways, and unique textural elements. Colors from the Lion City’s recognizable landmarks can be found in the spring capsule, which features pieces from the Voyageur, Georgica, ASRA, 19 Degree, and TUMI Travel Accessories collections.
The Stylish and Functional Women’s Companion
TUMI continues to expand its women’s offerings with collections that seamlessly blend practical design with chic style. Regardless of one’s outfit or destination, a TUMI bag is an indispensable and adaptable wardrobe essential.
Voyageur
The Voyageur collection is a highly-versatile one that accommodates every woman’s needs. It features on-trend silhouettes, as well as a water and stain-resistant coating. What’s more, sustainable materials ensure that each item paves the way to a greener wardrobe. The Spring 2024 collection introduces new shapes and styles, as well as seasonal colorways: Halogen Blue and Light Mauve. Both colors come with silver hardware as elegant accents, while the Halogen Blue items possess braided leather detailing.
ASRA
TUMI also has its more playful ASRA collection. The series features stylish handbags for day-to-evening wear, making them the ideal partner for those on the move. The bags come in various sizes, each sporting pleats with a soft structure, coordinated hardware, and a knotted shoulder strap that adds visual and textural flair. ASRA pieces provide stunning looks without compromising on functionality. For instance, each piece has a microfiber-lined pocket that keeps items like phones and sunglasses clean.
Users can also add a personal touch to their ASRA bag with an optional leather monogram charm that they can purchase separately. There’s a bag for any occasion, as the collection offers a host of colorways, including Moonlight and Cameo Rose.
The Multi-Use And High-Performance Men’s Companion
Robust and multi-functional designs are at the forefront of TUMI’s men’s collections. This year, the brand brings in new variations to these lines, adding bursts of color to beloved designs for the Spring season.
Alpha Bravo
The men’s Alpha Bravo series offers high-performance backpacks, totes, and travel kits for a variety of uses, from office packing to outdoor trekking and beyond. This season, the collection of go-anywhere and do-anything accessories get a fresh injection of color, including the seasonal colorway of Royal Blue Ombre. Then there’s the ever-evolving Alpha Bravo Esports series, which is also getting new looks with offerings in Red Ombre.
Alpha Bravo’s outdoor-ready Nomadic Expedition capsule, which includes practical crossbody bags and backpacks, will also be available in a steel colorway for a sleek and powerful look.
Everyone’s Travel and Sports Essentials
What makes TUMI stand out from the rest is its wide selection of luxe travel and sports accessories. These products continue to raise the bar with their contemporary designs and technical innovations.
TUMI Sport Golf Collection
There’s more on the horizon for TUMI, as the brand continues to expand and explore new possibilities. In line with this, it recently released a new Golf collection that acts as an extension to its Sport one. The premium selection of golf bags and accessories deliver strength and hyper-functionality for serious golf players and enthusiasts alike. The brand has designed each one to fuel peak performance and enhance the overall playing experience.
Items in the collection come in both black and off-white/tan colorways. Users also have the option to personalize them through monograms or custom embroidery. This works great for individuals or companies and clubs that want to showcase their logos or crests.
19 Degree Aluminum
If there’s one collection that epitomizes the TUMI difference, it’s the 19 Degree Aluminum with its range of superior quality, expertly-designed bags. Though the collection has specialized in creating durable, functional, and sophisticated luggage over the years, its Spring 2024 collection marks a new beginning that transcends the domain of travel.
A series of new statement-making lifestyle silhouettes are now available, building on the brand’s hallmark collection. These are the Backpack, Compact Carry-On, and Briefcase. Each piece showcases futuristic, cool-toned surfaces and edgy textural elements that serve as a homage to what makes the classic collection so widely-loved.
Four Groundbreaking Silhouettes
The 19 Degree Aluminum Backpack is the first of its kind for TUMI. It features a carefully-designed leather back panel with the collection’s signature contours.
The new Compact Carry-On lives up to its name, scaling down the 19 Degree DNA for a portable yet equally design-forward piece to suit business travelers seeking a smaller luggage companion.
Finally, there’s the Aluminum Briefcase—a reliable, distinguished piece that’s striking from every angle. It features the collection’s iconic curves from 19-degree angles, as well as its durable aluminum, all re-imagined as a sleek and professional bag.
Essentially Beautiful
The latest 19 Degree “Essentially Beautiful” campaign is the brand’s boldest yet. It has none other than returning TUMI ambassador and pro-footballer Son Heung-Min as its face. The campaign’s film highlights Son and his 19 Degree Aluminum bags in various abstract worlds. Each world represents features of the newest 19 Degree Aluminum collection. This mesmerizing and innovative concept transports viewers into a place that never stops evolving—one that embodies the “Essentially Beautiful” feeling one gets from TUMI’s beloved collection.
“With this campaign, we wanted to communicate the next evolution in backpacks featuring our latest expression of 19 Degree Aluminum, showcasing its cutting-edge design, innovative style, and our commitment to technical innovation,” shared Jill Krizelman, TUMI’s Senior Vice President of Marketing and eCommerce. “This creative strategy does exactly that, and continues to propel TUMI as a beacon of limitless evolution.”
The Spring 2024 Collection is available now via TUMI’s official website. For more information and updates, you may follow TUMI on its Instagram, TikTok, Facebook, and YouTube.
Photos and Banner Photo courtesy of TUMI Philippines.
