These luxury fashion houses have unveiled stunning and talent-fueled Spring-Summer 2024 campaigns that are starting the new year with a bang.
With the new year comes brand new Spring-Summer campaigns from the world’s visionary luxury fashion houses. Though 2024 has just begun, a roster of brands have already unveiled exciting creative campaigns with celebrity talents from across various industries. Without further ado, here are four of the most recent ones that are catching people’s attention:
Saint Laurent x Diana Ross
Just two days ago, Saint Laurent and designer Anthony Vaccarello announced that legendary singer Diana Ross would be the face of its Spring 2024 campaign through a series of Instagram posts. The decision makes perfect sense, considering Ross’ long standing relationship with the brand. W Magazine reports that she was even friends with Yves Saint Laurent himself, often sporting the designer’s looks on the red carpet.
At 79-years-old, the musician looks as stunning as ever in the black and white photographs by David Sims. In on of them, she wears a black halter dress, and on the other, a classy fur wrap. Her unmistakable curls complete the sophisticated portraits, teasing a campaign that’ll surely be another Diana Ross achievement for the books.
Prada x Troye Sivan
Prada recently unveiled its Spring-Summer 2024 campaign, “Days of Prada.” In it is a series of 40 cinematic portraits by photographer Willy Vanderperre. This includes those of Grammy-nominated pop sensation Troye Sivan, who leads its menswear campaign.
Prada’s Spring-Summer 2024 campaign reasserts the brand’s focus on what it calls “timeless priorities.” Rather than focusing on invented narratives and advertised lifestyles, the fashion house keeps things simple. As per an official press release, it showcases “honest and pure portraits” that are “poised between spontaneous intimacy and elegant formalism.”
For the womenswear campaign, Prada champions every face—both known and new. It provides each woman with a space and agency that puts the focus on her and her clothes while “addressing ever-transforming notions of femininity.”
As for the menswear campaign that Sivan represents—alongside actors Harris Dickinson and Kelvin Harrison, Jr. —portraits are done in a cinematic style. Together, they pay homage to the lineage of Hollywood actors that embody the Prada man. In its press statement, Prada elaborates: “Here, their personal characters are celebrated – the roles they play are themselves. Protagonists of their own narratives, they are here framed alongside one another.”
Calvin Klein x Jeremy Allen White
Jeremy Allen White rose to prominence through his role as Carmy in FX’s award-winning series, The Bear. More recently, audiences have praised him for his compelling performance as Kerry Von Erich in A24’s The Iron Claw. Now, the actor finds himself outside of the bustling kitchens and wrestling arenas, modeling for Calvin Klein’s Spring 2024 Men’s Underwear campaign.
Though it’s new territory, it’s also quite familiar. White—with his signature intensity—perfectly fits the image of the sculpted, powerful men that have been the faces of the brand for years, as Coco Khan expresses in an article for The Guardian.
As part of its campaign, Calvin Klein released a video showing White walking atop the buildings of downtown New York (directed by Mert Alas) while wearing the brand’s newest collection of sleek and comfortable underwear. Safe to say, it’s been a huge success, even if it’s only been a week since its unveiling. Renan Bothelo of Women’s Wear Daily reports that the campaign generated a whopping $12.7 million for the brand’s media exposure in just 48 hours.
This isn’t White’s first collaboration with Calvin Klein, as he also donned a bespoke ensemble from the brand’s atelier during the 2024 Golden Globe Awards.
Burberry x Rachel Weisz
Much like Prada, Burberry has a roster of celebrity collaborators for its Spring 2024 campaign, including British actress Rachel Weisz (who many know for her roles in The Favorite, The Bourne Legacy, and The Lobster). Also joining her are model Iris Law, fellow actress Jessie Buckley, and singer-songwriter King Krule. Photographer Tyrone Lebon masterfully creates a series of pictures that depict the campaign stars exploring the streets of London, as per Burberry’s official news release.
Each photo feels casually intimate with grainy textures and a flash photography look that offers a fun sense of nostalgia. Present are the signature plaid patterns of the brand, with looks from creative director Daniel Lee’s debut collection. Lee’s ensembles made waves at London Fashion Week 2024, honoring Burberry’s heritage with its fair share of stylish trench coats, yet offering something entirely different through bright and playful colors.
Banner photo by Willy Vanderperre via Instagram @troyesivan.