From Tweets To X: Elon Musk's Bold Rebranding Of The Bird App

Elon Musk shakes up social media. The bird app gets a stunning rebrand as X.

Elon Musk’s Twitter has undergone a significant rebranding, now known as X. 

The familiar blue bird emblem that once adorned the social media platform is no more, replaced by this new identity.

The driving force behind this transformation is Elon Musk, the billionaire owner. 

Although he stepped down as CEO recently, he remains actively involved in the company. 

A Transformation

X’s rebranding aims to unleash the potential of AI, paving the way for ventures into areas like online banking and video messaging, according to CEO Linda Yaccarino.

In her tweet, Yaccarino, a former advertising executive at NBCUniversal, expressed her enthusiasm for the opportunity to make another impact in the business world. 

She emphasized that while Twitter revolutionized communication, X aspires to be even more influential, positioning itself as the global town square.

READ ALSO: Reclaiming The Title: Elon Musk Is The World’s Richest Person Again

twitter rebranding logo the X
Photo via Twitter @elonmusk

What’s new about X? 

At the moment, it essentially operates like a rebranded version of Twitter. 

However, the company has grand ambitions to become a comprehensive platform catering to users’ diverse online needs. 

Musk hinted at this vision last year when he acquired Twitter, tweeting that it would accelerate the development of X – the “everything app.” 

Recently, Musk also launched xAI, an AI company with the goal of creating a powerful generative AI program.

Yaccarino described X’s vision as “unlimited interactivity,” with a focus on becoming a hub for online messaging and commerce, all powered by AI. 

The company aims to connect people in ways that are only just beginning to be imagined.


For context, X’s aspiration of being an “everything app” draws parallels to the highly popular WeChat in China. 

WeChat offers not only messaging and media-sharing but also serves as a versatile platform for various activities, like paying friends, purchasing products, and making reservations.

Now, you might wonder why Twitter decided to undergo this rebranding as X. 

Well, it comes during a transition period for the company and some financial difficulties. 

Yaccarino took the reins as CEO last month, working alongside Musk, who continues as executive chairman and chief technology officer. 

The company has faced challenges, with a 50% drop in advertising revenue and a negative cash flow, meaning expenses outweigh revenue.

Twitter is now X

Elon Musk’s Twitter is now X, undergoing a significant rebranding effort to explore the vast potential of AI and expand into various online services. 

With a vision of unlimited interactivity, X aims to transform the way we communicate and engage online, inspired by the success of WeChat in China.

Banner photo via Twitter @elonmusk. 

Shop for LIFESTYLE ASIA’S magazines through these platforms.
Download LIFESTYLE ASIA’s digital magazines from:
Subscribe via [email protected]