For the first time, the automaker will auction a super sports car to an exclusive NFT.
As Automobili Lamborghini moves to electrify its lineup completely by 2023 and 2024, the super sports car Aventador is approaching the end of its production.
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In an unprecedented project, the Italian marque is auctioning the last Lamborghini Aventador LP 780-4 Ultimae Coupe ever produced and a specifically created one-off NFT, in collaboration with two of the most iconic creators of our time, contemporary artists Krista Kim, Steve Aoki, and global brand storytelling agency [INVNT GROUP].
The Lamborghini ‘Ultimate’ drop is the world’s first supercar 1:1 NFT, marking the end of an era for Lamborghini and moving the raging bull forward into the digital era.
For the first time, Lamborghini is auctioning a super sports car linked to an exclusive NFT, before the top model of the Italian luxury brand becomes a V12-powered plug-in hybrid.
The lucky collector will be part of the brand’s legacy and will have access to VIP utilities, which include exclusive virtual previews of future limited edition Lamborghini models, a private tour of the Museo Lamborghini, and a virtual “Meet & Greet” with Steve Aoki and Krista Kim, plus other VIP benefits.
There will only be one collector who will own the ultimate 1:1 NFT Lamborghini collectible that can be shared across generations to come.
The drop is the world’s first NFT ever to be auctioned with a physical super sports car. Lamborghini, Krista Kim and Steve Aoki, all leaders in their own fields, will redefine the supercar and NFT space and bridge the gap between the physical and virtual world.
“Lamborghini and the NFT community fit together very well, as we share many values. We are both young-spirited
innovators, looking out for unexpected projects and technological solutions,” explains Stephan Winkelmann, chairman and CEO of Automobili Lamborghini. “This project is very special for us as it is a true first, a path nobody has ever taken; to collaborate with such outstanding creative minds makes it all the more special.”
Krista Kim is creating the visual artwork for the NFT. It will feature her infamous Mars House & her signature gradient work. Her gradients will also appear in the bespoke customization of the physical Lamborghini Aventador, made possible through Lamborghini’s AdPersonam program.
“This Aventador is a legend, it is the first physical-digital supercar! When higher states of consciousness meet leading-edge technology and design, we see elevated beauty on another level,” says Kim. “In my Lamborghini NFT dream, I envision meditating in front of a sublime Mars sunset with Steve, as he transforms the engine sound into a meditative vibe. I couldn’t be more excited to bring this vision to life in the physical car and NFT.”
Steve Aoki will provide the custom developed track for the NFT, an exclusive soundtrack for the physical car inspired by the last Aventador and will consult on the design of the NFT and physical car customization.
“I’m honored to be partnering with Lamborghini & Krista Kim on this historic project!” Aoki exclaims. “The drop signifies the ultimate intersection—where the physical world, digital art and music come together as one. Every design element of this car is purposeful. It truly has its own story, and therefore I wanted my music track to reflect its soulful energy—the vibe, the spirit and the power.”
These three brands, in partnership with [INVNT GROUP] and its portfolio of disciplines, came together to creatively
develop the NFT.
“This event will likely be one of the most prolific NFT drops this year and will certainly be one of the most historic automobile auctions ever. Our collaboration with Lamborghini, Steve Aoki, and Krista Kim, is a representation of our boundless innovation to bring brands and artists together. I am beyond proud of our entire global group, notably, our innovation team out of Singapore, INVNT.ATOM, HEVĒ our digital content studio, and our [INVNT GROUP] marcomms team,” says Scott Cullather, president and CEO [INVNT GROUP].
Lamborghini and INVNT GROUP have united three forms of art: design, music and cutting-edge technology to create a never-before-seen collaboration with the talents of artists Krista Kim and Steve Aoki. These creators have come together to bridge the gap between the digital & physical world.
The last Aventador Coupe & 1:1 NFT is a celebration of the automaker’s achievements in technology, design and engineering as they take their iconic legacy into the future.
The NFT and exclusive Lamborghini Aventador LP 780-4 Ultimae will be auctioned by RM Sotheby’s on April 19, 2022 at 6 P.M. CET.
Banner Photo from @lamborghini on IG
