From Harry Styles to Brad Pitt, these male celebrities are changing the skincare game by showing that skincare is for everyone.
Beauty knows no gender boundaries, and the beauty industry is evolving to reflect that.
While we’ve seen numerous female celebrities launch their beauty lines, the world of beauty is no longer exclusive to one gender.
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Male A-listers have stepped into the spotlight, introducing their own unique beauty brands.
Here’s a glimpse of these captivating male-celebrity-backed beauty brands, each with its own distinct charm.
Pleasing by Harry Styles
In 2021, Harry Styles made waves in the beauty industry by launching Pleasing.
This brand arrived with a delightful array of products, including nail polishes, eye and lip serums, and a face serum.
Over time, Pleasing has expanded its offerings to include skincare, makeup, and even unisex clothing, reflecting Harry Styles’ unique fashion sense.
It’s not just the products that have garnered attention; Styles’ venture has been a financial success.
According to Cosmopolitan, his net worth has increased by a remarkable $20 million since the brand’s launch, reaching an impressive total of $120 million today.
Pleasing is more than just a beauty line; it’s a testament to Styles’ artistic vision and commitment to self-expression.
Humanrace by Pharrell Williams
Pharrell Williams, known for his musical talent and influence in the fashion world, stepped into the beauty arena in 2020 with Humanrace.
The brand received critical acclaim for its skincare products, co-developed with NYC dermatologist Dr. Elena Jones.
The standout offering is a three-step facial set which includes the Rice Powder Cleanser, Lotus Enzyme Exfoliator, and Humidifying Cream.
This skincare line has not only won over enthusiasts but has also become a sensation among Gen Z on TikTok.
Humanrace isn’t limited to skincare.
The brand has expanded its product range to include sunscreens, body care, trainers, and clothing, in collaboration with Adidas.
It’s a testament to Pharrell’s commitment to holistic self-care and well-being.
Loved 01 by John Legend
John Legend, celebrated for his timeless music and ever-youthful appearance, ventured into the beauty industry in 2023 with Loved 01.
Pronouncing it as “Loved One,” this skincare and bodycare brand is a special design for melanin-rich skin. It features a slightly acidic pH to retain moisture and maintain a healthy skin barrier.
The product line comprises dermatologist-approved items, including face wash, moisturizer, scrub, mist, oil, and shaving cream.
What sets Loved 01 apart is its affordability.
Legend emphasized this accessibility, stating, “There’s a wealth gap. We couldn’t price the products in a way that a lot of Black and brown people couldn’t afford knowing that there’s an income gap – we didn’t want to do that.”
S’Able Labs by Idris Elba
In 2022, the charismatic British actor Idris Elba, along with his wife Sabrina, introduced S’Able Labs.
The brand cleverly plays on “Elba” spelled backward, reflecting the personal touch and partnership behind this skincare line.
According to Elba, skincare is something the power couple shares together.
S’Able Labs offers a range of genderless skincare products, including a cleanser, toner, and moisturizer.
Notably, the brand carefully sources many of its ingredients from Africa, incorporating elements such as baobab tree and qasil leaves.
What makes this venture even more remarkable is the company’s commitment to philanthropy.
As stated on its website, S’Able Labs has pledged to donate 5% of its product sale profits to support the Farm Africa organization, with a minimum annual donation of $18,000.
Le Domaine by Brad Pitt
Brad Pitt, the renowned Hollywood actor, stirred considerable interest when he launched Le Domaine in 2022.
This skincare brand, developed in collaboration with the vintners of the Perrin family. Pitt had acquired this vineyard for his ex-wife Angelina Jolie in 2012.
Le Domaine aspires to be a genderless skincare line, offering four main products: The Serum, The Cream, The Cleansing Emulsion, and The Fluid Cream.
Made For All
These male celebrities are not just entering the beauty industry; they are redefining it.
They are making beauty inclusive, exciting, and accessible for everyone.
Each of these brands carries the unique essence of its creator, reflecting their personal style and values. It’s a testament to the ever-evolving world of beauty and self-care.
Banner photo via Instagram @beau.domaine.
