The Grove: Netflix Opens Its First Multi-Title Immersive Shopping Experience - Arts & Culture

From Netflix and chill to chilling at Netflix!

“Netflix at The Grove” is a new immersive retail experience that allows fans to interact with their favorite content.

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The streaming platform’s first multi-title immersive shopping experience stands at the popular Los Angeles destination known as The Grove. But the pop-up store is nothing like all the other shopping, entertainment, and tourist options in the area.

This will feature a range of limited-edition items from popular Netflix film and television titles. These include Stranger Things, Bridgerton, and Squid Game, among others.

Stocks hitting its shelves include the Hellfire Club raglan shirt, Palace Arcade hoodie, the soon-to-be-released Inside Bridgerton book from series creator Shonda Rhimes, an assortment of Funko collectible figures from Squid Game and Stranger Things.

Meanwhile, its curated series of products from children’s properties seen on Netflix include the dollhouse, new apparel line, and Gabby Girl Doll from Gabby’s Dollhouse. Kids activity books also come from the popular franchises of Ada Twist, Scientist, and Cocomelon.

The 10,000-square-foot space will make use of colorful photo-ready vignettes with life-size versions of select Netflix characters.

“Following the incredible success and excitement from our fans for our immersive experiences around the globe. This felt like the most organic next step to continue our growth. And bring Netflix’s most beloved shows together in a completely new way,” Netflix head of live experiences Greg Lombardo said.

Netflix at The Grove will remain free and open to the public through the holiday season until January 6, 2023. It follows in the footsteps of earlier immersive experiences like Stranger Things: The Experience, The Queen’s Ball: A Bridgerton Experience, and Money Heist: The Experience, among others.

Photo by Netflix via website.

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