K-pop stars, an A-list actor, and a beauty queen topped the ranking.
Famous names from all over the world flocked to Milan for another Fashion Week. With many representing specific brands, their influence can be measured through their posts’ earned media value (EMV).
Influencer marketing platform Lefty has rounded up the celebrities that garnered the most EMV through Instagram content. According to their post on X, Milan Fashion Week wrapped up with a total EMV of $149 million.
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Hyunjin for Versace
Stray Kids’ Hyunjin only has one post from the Versace runway show but he topped the ranking of Most Visible Influencers at Milan Fashion Week.
The K-pop idol became one of Versace’s global brand ambassadors on July 20, 2023. Since then, he became the face of the brand’s Holiday 2023 campaign and has attended events such as the La Vacanza fashion show in Cannes and the opening of a Versace pop-up in Seoul.
“I am constantly inspired by new voices defining culture around the world and for me Hyunjin has great new energy and creativity. I love his confidence and freedom of expression. He is a true Versace man,” Donatella Versace said when announcing their partnership.
Joy for Tod’s
Red Velvet’s Joy came in second with 10 posts featuring Tod’s. Joy has been an ambassador for the Italian luxury brand since 2021.
“I am pleased to begin this new journey with a young talent with so much energy and I’m sure Joy will add her personal touch to our future projects,” said Tod’s past creative director Walter Chiapponi.
As a Fashion Week veteran, the K-pop idol often stands out because of her stunning visuals and modelesque stature.
NCT’s Doyoung, Jungwoo, and Jeno
In collective third place, three of NCT’s members have cemented their status as valuable brand ambassadors. Doyoung was there to represent Dolce & Gabbana which was the second top brand at the event. The singer became the Italian luxury house’s ambassador last year and is currently the star of its newest men’s collection campaign.
Meanwhile, Jungwoo joined Red Velvet’s Joy at the Tod’s runway show. This marked his debut at Milan Fashion Week. When asked to describe Tod’s, Jungwoo highlighted the Italian lifestyle, the brand’s timelessness, and craftsmanship.
While also featured in NCT’s Instagram account, Jeno’s personal page actually ranked fourth on the Most Visible Influencers list. Like his bandmates, he only became Ferragamo’s brand ambassador last year. Before accepting this role, Jeno was the first K-pop idol to open a New York Fashion Week show, representing Peter Do, back in 2022.
Anne Hathaway for Versace
No one turns heads quite like Hollywood star Anne Hathaway. Sitting in the front row, the actress wore a red leather dress which also made its debut during the runway show.
On Instagram, she posted a short, silly video of her struggling to sit down while wearing the dress, much to Donatella Versace’s amusement. “Love you!!!!! So much fun spending time with you,” the designer replied in the comments.
When Hathaway became the face of the Versace Icons collection last year, the designer told Vogue that she has “long admired Anne because she is an extraordinary artist with a strong point of view about her career. She also uses her platform for good as a UN goodwill ambassador. She is a woman after my own heart.”
Pia Wurtzbach
The former Miss Universe secured the sixth spot in the list, having attended the runway shows of Gucci, Tod’s, Bally, Onitsuka Tiger, Missoni, Max Mara, and Fendi, among others.
According to Lefty’s report, Pia Wurtzbach’s Instagram posts generated $2.95 million (around ₱165 million) in media value.
Last year, Wurtzbach (along with Heart Evangelista and Anne Curtis) was among the top 10 Southeast Asian influencers during the SS24 season. She placed fourth on the list, having just made her Fashion Week debut.
Banner image via Instagram @piawurtzbach.
