These logo patterns are not just quiet and fashionable, they also carry the brand’s heritage and history.
The rise of quiet luxury and the preppy aesthetic ended the logomania trend. It seems that people were opting to wear understated and minimalist designs—sometimes even preferring plain clothes with no prints at all. Furthermore, people embodied the understated lifestyle and frowned upon anything loud or anything with a logo.
Though there is some truth to the matter when we say that the logomania trend was truly getting out of hand. Also, Wearing a monogram from time to time isn’t that bad. Moreover, wearing monograms is like wearing the brand’s history and heritage.
The eponymous brand Marine Serre is well-known for its crescent moon monogram. Celebrities like Beyoncè and K-Pop idol groups like BlackPink are wearing and performing with the brand’s signature print. The famous crescent moon is Marine Serre’s way of paying tribute to the victims of the 2015 and 2016 terrorist attacks in Paris and Brussels. She debuted the crescent moon monogram in her fifth-year graduate collection called “Radical Call for Love.”
Céline Vipiana created the Céline Triomphe monogram. The house’s namesake and founder had a minor collision in place de l’Etoile. She noticed after stepping out of her vehicle that the chain encircling the Arc de Triomphe was made up of a mirrored C pattern.
The Gancini monogram from Ferragamo is a print easy on the eyes. The iron gates of Ferragamo’s Florence-based headquarters inspired the pattern. Turning the hook and double hook monogram is a symbol of the brand’s excellence and craftsmanship.
Banner photo via Instagram @marinesierre_official.