Continuing her impressive accomplishments in 2023, SZA is now the frontwoman for this American fashion label’s pre-fall 2023 campaign.
With SZA’s massive success and popularity this year, one can see why Marc Jacobs chose her to front its new campaign.
READ ALSO: The Real Deal: SZA Is This Year’s Billboard Woman Of The Year
Featuring the work of photographer Alasdair McLellan and stylist by Alastair McKimm, the brand’s campaign features the singer in her element—that is, in looks that epitomize her natural, cool-girl nature.
The multi-hyphenated star looked effortlessly chic in the photos. Dressed in oversized silhouettes and monogram patterns, she sported signature Marc Jacobs bags like the classic Snapshot and the Tote, as well as their new Duffle bag.
This is not SZA’s first major fashion collaboration this year, as the American singer-songwriter also looked remarkable in a SKIMS underwear campaign.
Kim Kardashian, SKIMS’ co-founder and creative director, said in a statement: “SZA’s honesty, confidence, and dynamic energy are unparalleled. She’s truly the woman of the moment, and I’m so honored for her to be featured in SKIMS’ latest campaign.”
This year has been good to SZA; last December, she released her sophomore album SOS (2022) to critical and commercial acclaim. SOS became her first album to debut at No. 1 on the Billboard 200 charts. Meanwhile, her single “Kill Bill” became her first song to climb the top of Billboard’s Hot 100. The Good Days singer has also been dominating TikTok and other social media platforms.
Her massive success is to be expected, considering her ability to merge catchy tunes with raw and relatable sentiments.
Banner photo via Instagram @marcjacobs.
