Under Your Smell: Jean Paul Gaultier Turns His Fashion House Into An Immersive Exhibit - Arts & Culture

The “Scandal” fragrance becomes the star of the exhibit with its notes of “transgression and fantastical projections.”

Jean Paul Gaultier has launched his exhibition “Under Your Smell.”

READ ALSO: Highlight Reel: 7 Head-Turning Couture Shows From Paris Fashion Week SS22

This “hypnotic and immersive” experience takes place right in the French fashion designer’s headquarters.

The 325 Saint Martin exhibit combines floor-to-ceiling photos, fabric prints, and giant image cushions, amongst other elements.

Florence Tétier and Nicolas Coulomb directed junior photography students from the University of Art and Design Lausanne (ECAL).

Together, they visualized the brand’s signature perfumes through a multisensory photographic experience.

The young photographers “fluidified” in an LGBTQIA+ perspective the trademark bottles with gendered silhouettes. Namely: Le Male, Le Classique, Le Beau, and La Belle.

Banner Photo by Jean Paul Gaultier via website.

Shop for LIFESTYLE ASIA’S magazines through these platforms.
Download LIFESTYLE ASIA’s digital magazines from:
Subscribe via [email protected]