Jewelmer Joaillerie recently added another milestone to its international success as it recently celebrated its commemoration at the main hall of Mitsukoshi, Japan’s premier department store in Nihombashi. The 300 year-old historic landmark carries some of the most prestigious luxury brands in the world such as Cartier, Graff, Bvlgari, Mikimoto and Tiffany & Co. Adding to that illustrious list is the pride of the Philippines, Jewelmer.
Hideaki Shimura, Buyer for Jewelry & Watches Department, Luxury Merchandising Division of Isetan Mitsukoshi Group enthuses, “The Mitsukoshi Department Store’s Main Hall is a very special place to our company, not only is it a place to showcase products from big maisons but it is also a place to introduce to our customers new products that have meaningful value and that is Jewelmer.” He adds “Majority of the people don’t know about the existence of the Jewelmer golden south sea pearls that is why we decided to mount this event so that they will be aware of the brand. We are also putting Jewelmer on the cover of our Holiday catalogue to raise awareness for the brand. Last year Cartier was the featured brand and this year we chose Jewelmer to be on the cover of Mitsukoshi’s Holiday Catalogue.”
Along with Miss Universe Philippines 2016 Maxine Medina, Jacques Christophe Branellec, Deputy CEO and Executive Vice President of Jewelmer along with his team Marion Branellec, Jewelmer’s Brand Manager; Baptiste Sablon, Jewelmer’s Head of International Sales for Asia and Penelope Uy, Events and Communication Manager of Jewlemer represented the country with pride and honor as they showcased the National Gem, the lustrous cultured golden South Sea pearls to the Japanese market.
The launch coincided with the store visit of the 2016 Miss International candidates including our very own representative Kylie Verzosa who was proudly wearing her Jewelmer Golden South Sea pearl earrings. Also present were the representatives of Moripearls Co. Ltd. led by President and CEO Katsuyuki Mori, Hideaki Shimura – Buyer for Jewelry & Watches Department Luxury Merchandising Division of Isetan Mitsukoshi Group and Shota Ueno -Assistant Buyer Jewelry & Watches Department, Luxury Merchandising Division of Isetan Mitsukoshi Group.
The Jewelmer display at the lobby of Mitsukoshi Nihonbashi
Jacques Christophe Branellec
Franco Laurel and Jewelmer’s Jacques Christophe Branellec
Franco Laurel, Mori Pearl President Katsuyuki Mori, Yvette Fernandez, Binibining Pilipinas Universe Maxine Medina, Jewelmer Brand Manager Marion Branellec, Liza Ilarde, Jewelmer EVP & Deputy CEO Jacques Christophe Branellec
Mori Pearl’s Hideaki Shimura, Mori Pearl General Manager Takanobu Mimori, Binibining Pilipinas Universe Maxine Medina, Mori Pearl President Katsuyuki Mori, Jewelmer Brand Manager Marion Branellec, Jewelmer EVP & Deputy CEO Jacques Christophe Branellec
Jewelmer display at Mitsukoshi Nihonbashi
On display were Jewelmer’s various collections of stunning pieces including a rare necklace made of flawless golden South Sea pearls where the luster, size, color and skin purity is deemed virtually perfect.
Jewelmer’s Golden South Sea Pearl
One of the largest baroque pearls ever harvested from the Jewelmer pearl farm
Jewelmer’s finest on display at Mitsukoshi Nihombashi.
Jewelmenr’s Golden South Sea Pearls
Jewelmer’s stunning piece
Jewelmer’s finest on display at Mitsukoshi Nihombashi
A photo exhibit by renowned Japanese photographer Akinobu Saito was also on display. Through his lens, Saito captured the beauty of the pearl farm in Palawan. His photographs tells the story of a community that thrives in hard work and excellence that continuously works with the environment to create the most beautiful pearls the Philippines has to offer.
“My favorite photo on display was the one with the faces of the people that work in the company. The Japanese people are very emotional and for them see it and know the story, I am sure they will be moved. I think that specific photograph tells the whole story of Jewelmer.” It is a family! – Shota Ueno
The story of Jewelmer in photos
The story of Jewelmer in photos.
The Jewelmer Fair in Mitsukoshi Nihombashi
Jacques Christophe Branellec at the Mitsukoshi Ginza Store
Jewelmer at Mitsukoshi Ginza
Jewelmer in Mitsukoshi Ginza Hideaki Shimura enthuses It makes us very proud to see a Filipino brand being sold in the most prestigious Department Store in Japan. And to see it stand amongst named brands such as Bvlgari, Van Cleef & Arpels and Tiffany & Co. clearly shows that Jewelmer is a world-class brand. And also the fact that the Isetan Mitsukoshi Group paid attention to the story of Jewelmer, focusing on the families that have worked with the company since it started and next generation that continues its pursuit of excellence.”
Katsuyuli Mori and Jacques Christophe Branellec
Katsuyuli Mori and Jacques Christophe Branellec – It was through the Moripearl Company whose 35-year relationship with the Isetan Mituskoshi Group that the relationship with Jewelmer began two years ago.
Hideaki Shimura of Isetan Mitsukoshi Group
Jewelmer’s Marion Branellec
Jewelmer’s Penelope Uy
Paco Guerrero
Shota Ueno of Isetan Mitsukoshi Group
“The most popular collection among the Japanese customers is the Bollicine Collection. What makes it popular is the design is very delicate and fine and is very easy to use with Japanese fashion and that is why it sells very well.” – Hideaki Shimura
Jewelmer’s Bollicine Collection
Jewelmer’s Bollicine Collection
Jewelmer’s Bollicine Collection
Jewelmer’s Bollicine Collection
Miss Universe Philippines 2016 Maxine Medina wears Jewelmer
Miss Universe Philippines 2016 Maxine Medina wears Jewelmer
Miss Universe Philippines 2016 Maxine Medina wears Jewelmer
Miss Universe Philippines 2016 Maxine Medina wears Jewelmer
Miss Universe Philippines 2016 Maxine Medina wears Jewelmer
Miss Universe Philippines 2016 Maxine Medina wears Jewelmer
Miss Universe Philippines 2016 Maxine Medina wears Jewelmer
Miss Universe Philippines 2016 Maxine Medina wears Jewelmer
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