Lifestyle Asia's New Address: Functional, Fun, And Intentionally Designed - The Scene

The concept of agile space encourages collaboration, sparks creativity, and harnesses the power of positivity.

The company celebrated the opening of its new headquarters in Estancia, putting down roots and ushering in the next stage of its growth.

Lifestyle Asia Office

From outside, the first thing you notice is light. The office is enveloped in natural light where the windows let light through, giving the white walls a soft, diffused golden glow and emphasizing the sheen of the indoor plants carefully placed around the premises.

Lifestyle Asia Office

For the areas away from the windows, installed lighting fixtures mimic the warmth and the brightness of the sun, transitioning smoothly to maintain the look and feel of an open, welcoming space filled with natural light.

The light is but one of the many things you will notice when you first enter the new headquarters of AGC Power Holdings Corp. (AGC PHC). The holding company, which houses some of the Philippines’ most recognizable local and international titles in media and publishing today, officially opened the doors to its headquarters on Wednesday, February 1.

Located on the sixth floor of the Estancia Offices West Wing in Pasig City, the headquarters serves as AGC PHC’s first true home following the travails brought about by the COVID-19 pandemic.

From Homeless to Hopeful

AGC PHC was in its infancy when the COVID-19 pandemic caused economic shutdowns in March 2020. The company was still reeling from the loss of One MEGA Group Inc. (OMGI) founder and AGG PHC Chairman and CEO Archie G. Carrasco’s mentor Sari V. Yap a few months prior when it found itself having to deal with the business repercussions of a global health crisis.

“In order to keep afloat during the pandemic without sacrificing the welfare of our people, we had to give up the space that has served as OMGI’s home for almost 27 years,” recalls Carrasco. The company moved to a smaller office and operated on a skeletal workforce to regain its footing.

Through Carrasco’s ability to pivot during a crisis and his instinct to identify opportunities ahead of the pack, he was able to navigate the post-pandemic market successfully–all without letting go of what he considers to be AGC PHC’s greatest asset: its people.

Two years later, AGC PHC has recovered from the impact of the pandemic, steadily growing and diversifying its media brands and solutions. The company is now ready to put down roots in its first true home.

“Being able to craft this workspace means more than just having a beautiful place of business,” shares Carrasco. “Our headquarters represents a new beginning for AGC PHC employees and our subsidiaries alike. After being in survival mode for the last two years, we’re finally in a place where we can provide a comfortable space for our employees that’s truly ours–where we can all come in and say ‘This is our home.’”

Designed with Intention

AGC PHC’s headquarters was a collaborative effort between Carrasco, whose vision gave direction to the design and layout of the office, and Arch. RJ Zurita, who designed the space and oversaw its construction.

“Just as with everything that we do, this office was carefully and thoughtfully designed with purpose. We want the space to be fun, to inspire creativity, to evoke the positive energy that we try to keep flowing among our teams–all while being functional,” says Carrasco.

This design kept in mind the majority population of AGC PHC’s ecosystem, with Gen Z comprising almost 90% of the workforce.

“Our company is very young–you can see it from our population. We have a long future ahead of us filled with opportunity as to where the company could and will go,” Carrasco points out. “Our space was designed specifically for this younger generation, and with the needs of a growing organization in mind.”

Indeed, the headquarters was built out with fun and functionality in mind. It combines traditional office desk space areas with “third spaces”–casual seating areas that are found in co-working spaces.

Lifestyle Asia Office Architect RJ Zurita

“The initial concept we came up with during the early stages of planning was the concept of agile space,” narrates Zurita. To encourage collaboration, we want employees to be able to choose where they want to work, whether it’s a free-seating area in one of our lounges, a desk in one of our workstations, or the pantry.”

The 900 square-meter office features an open layout, with glass partitions to maintain that open look and feel across the office. Crisp white walls change warmth throughout the day as the natural light shifts and warm artificial light takes over in the evening. Fresh indoor plants and wooden panels add a touch of nature to the space.

Lifestyle Asia Office

The more formal office setup includes the executive offices for the CEO and the COO; eight executive rooms; two boardrooms with a movable divider to easily accommodate larger meetings; multiple one-on-one huddle rooms; and designated areas for each company department for everyday reporting.

Lifestyle Asia Office
Lifestyle Asia Office

The third spaces include multiple lounge areas such as the Tree Lounge, a reading nook, and a 50-seating capacity lounge with bean bags and multiple seating options. These spaces are created for cafe meetings and serve as a workspace for employees who are more productive in a casual setting.

AGC PHC remains on a hybrid work setup, with subsidiaries each having their dedicated day to use the designated areas of the office. The lounges provide free seating for employees who come to the office outside of their schedule.

Lifestyle Asia Office
Lifestyle Asia Office

Throughout the office, AGC PHC’s magazine titles are showcased, either as print copies on display shelves or flashed onto the LED screens lining the main lounge area.

Lifestyle Asia Office
Lifestyle Asia Office
Lifestyle Asia Office

The office also features a beautiful pantry with an updated version of AGC PHC’s neon “Good Vibes Only” sign. This space converts into a bar and a chillout spot for employees to relax in after work.

Lifestyle Asia Office

The headquarters also houses multiple paintings from Carrasco’s personal collection and commissioned artworks from Filipino Abstract Painter, Kenneth Montegrande. His paintings are created in an abstract expressionist style to spark happiness, faith, love, and the personal mantra of the Chairman himself, “Good Vibes”. While it doesn’t take any concrete form, Montegrande says that every color and brush stroke depicts a story. “When looking at the paintings, it may seem unruly at first, but every detail has a purpose that leads to a bigger, more beautiful picture.” Similar to every subsidiary at AGC PHC, every masterpiece produced is also made from different strokes that all work together. Imperfect perfections, is what he calls it — the very masterpiece that will inspire us to see our purpose every time we step into our new home.

Lifestyle Asia Office Filipino Abstract Painter Kenneth Montegrande

Home for the Next Five Years

While the new headquarters is AGC PHC’s first move to put roots down, it is not the last. In fact, the newly-opened office is just the company’s first step towards a more permanent home.

“This beautiful office is only a stopover to the permanent home that is currently under construction,” reveals Carrasco. “The office will be five times as big as our current headquarters–an ample space to accommodate our projected growth in the coming years. We are expecting construction to be completed in five years’ time.”

AGC PHC’s new headquarters isn’t just a sign of a new beginning for its employees and its subsidiaries, but also a beacon of hope for the media and publishing industry in general. Carrasco hopes that through the recovery and rise of AGC PHC, he can uplift the industry as a whole by generating public interest in intelligent, inspiring and intentional storytelling, impactful imagery, and a strong focus on the Filipino as a global standard for excellence.

“This new milestone in our organization is a strong sign that media and publishing is on the rise again,” declares Carrasco. “The industry has been in the shade of the sunset for a long time. Now it’s time for the sun to rise and shine once more on the media and publishing industry.”

As AGC PHC grows, we are always on the lookout for the best talent. We invite you to be part of our journey to be ambassadors of Filipino excellence and to join our family as we continue to expand. Visit the AGC PHC Careers page to view our full list of openings today.

Lifestyle Asia’s new address is at the AGC PHC Headquarters located in the sixth floor of the Estancia Offices West Wing in Pasig City.

Photos courtesy of AGC PHC.

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