Love Wins: The ‘OneLove’ Armbands That FIFA Banned Have Sold Out

These armbands are making love, not war.

After FIFA banned “OneLove” armbands at the World Cup in Qatar, the accessory suddenly experienced a spike in sales.

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These armbands represent solidarity against different forms of discrimination. After all, homosexuality is illegal in Qatar.

"Denying us the armband is the same as denying us a voice. We stand by our position."

Germany make a powerful statement after being denied the chance to wear the OneLove armband at the Qatar World Cup. pic.twitter.com/ny7xwQknO1

— ESPN FC (@ESPNFC) November 23, 2022

Previously, FIFA threatened multiple European team captains with yellow cards if they wore the armbands. This would represent their support of the lesbian, gay, bisexual, transgender, queer, intersex, asexual, plus (LGBTQIA+) community.

“The big boom came actually with the World Cup coming up and for sure the statement of FIFA to not allow these captain bands on the field, “said Badge Direct BV chief executive officer Roland Heerkens said.

The Netherlands-based company that makes the armbands announced that these have sold out after shipping 10,000 pieces. Most of these came from the past two weeks alone.

10 European Football associations had planned to wear the One Love armband. Threats to sanction players for wearing messages in support of human rights and equality is the latest example of FIFA failing to fully uphold its own values and responsibilities. pic.twitter.com/650vyUBisw

— Amnesty International (@amnesty) November 24, 2022

The “OneLove” bands originally came out in 2020 as part of the Royal Dutch Football Association’s inclusiveness campaign. These feature a heart-shaped rainbow flag with the number “one” in the middle.

Banner Photo by KNVB Shop via website.