How Luxury Brand Furnitalia Was Built -


It would’ve been easy to assume that a store selling luxury Italian furniture was born out of an idea to simply make a profit, but for Furnitalia managing partner and co-owner Florence Ko, the story is a more personal one that lies closer to, quite literally, home.


“When we started 15 years ago, we were building a house, and we wanted to have good and high quality furniture…I thought, Why not open a store? maybe there were people like me who would love to invest in these things and have them in their home.”

For those of you who are unaware, Furnitalia is the country’s premiere Italian luxury furniture store, and knowing that such was built simply because of the owners’ personal need for better furniture makes a case for what makes a business truly successful: to give a supply of what is currently highly demanded.

What started off as a mere personal initiative to source out a more luxurious roster of furniture choices has now transformed into a full blown furniture powerhouse. Today, Furnitalia helms a roster of brands that include Poltrona Frau, Molteni & c., Giorgetti, Mood by Flexform, Fiam, Veblen, Roda, and Anna Torfs along with lighting brands like Venini, Penta, and Fontana Arte.

“I just want to make sure we’re delivering good quality products, good services and relationships with our clients. At the end of the day, it is still the people’s choice where they want to buy,” Florence quips. “If you need good, high- quality furniture, the first place that comes to mind should be Furnitalia.”

Fifteen years later, she has been proven right.

To look at Furnitalia’s wide array of sophisticated furniture pieces, visit 

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