How These 4 Brands Give Back To Customers

Discover how these brands give back, showing their commitment to social and environmental responsibility.

In today’s consumer landscape, purchasing decisions go beyond product quality. 

People are increasingly drawn to companies that demonstrate a genuine commitment to social and environmental causes. 

This shift in consumer behavior has given rise to a new breed of brands that are not only focused on profits but also on making a positive impact on society.

Katha Pilipinas, Lakat, Loewe, and L’Oreal Philippines are exemplary brands that are leading this change. 

They have each found unique ways to give back to their communities while also engaging their customers in meaningful ways.

READ ALSO: Local Treasures: Filipino Designer Brands To Check Out This 2024

Proudly Filipino

Katha Pilipinas

NFLAC Poster/Photo courtesy of Katha Pilipinas

Katha Pilipinas, in partnership with University of Asia and the Pacific – Continuing Real World Education, proudly announces the launch of Navigating Freelancing Life as a Creative.

This inaugural program is aimed at equipping artists and creatives with the necessary tools to thrive in their artistic pursuits.

Recognizing the challenges faced by artists and creatives in the freelancing world, Katha Pilipinas has collaborated with the esteemed University of Asia and the Pacific – Continuing Real World Education (CORE). They have created a comprehensive continuing education program specifically designed for them.

Navigating Freelancing Life as a Creative will provide participants with expert-led training and guidance on various aspects of freelancing. 

This includes branding, marketing strategies, financial and legal obligations, client relations, and personal development. 

Through a thoughtful curriculum, participants will gain valuable insights and practical knowledge. This will enable them to navigate the freelancing industry with confidence and professionalism.

Mr. Bong Mojica Executive Director of UA&P CORE, Daianne Moreno-Mempin Katha Pilipinas Founder and Managing Director, Dr. Winston Padojinog UA&P President/Photo courtesy of Katha Pilipinas

Daianne Moreno-Mempin, Founder of Katha Pilipinas, expressed excitement about the program. She stated that it will empower artists and creatives to build successful and sustainable careers. 

Led by industry experts, the program will not only provide participants with essential skills but also create a supportive community of like-minded individuals.

Lakat 

In line with LAKAT’s commitment to sustainability, slow fashion, inclusivity, and self-expression, the brand is collaborating with Philippine contemporary artists. They are Doktor Karayom, Lilianna Manahan, and Garapata.

Dex Fernandez, Liliana Manahan, and Russel Trinidad/Photo courtesy of LAKAT

Luis Espiritu, the brand’s Consulting Creative Director, explains that the idea stemmed from contemporary fashion’s perception as something unattainable and expensive. 

This collaboration aims to democratize wearable art, making it more accessible. It also aims to showcase Philippine contemporary artists to promote local, eco-friendly, and sustainable textiles.

The LAK+Art Series will feature limited edition sneakers, premiering at Art Fair 2024. 

Each artist will design a unique piece, drawing inspiration from LAKAT Sustainables’ colorways, shapes, style, and sustainable fashion journey. 

This series unites Filipino weavers, makers of sustainable footwear, and contemporary artists, embodying inclusivity, innovation, and self-expression. 

The collection’s debut at Art Fair 2024 reinforces LAKAT’s commitment to the creative community.

Garapata

Dex Fernandez, an interdisciplinary artist, is known for his work influenced by street art and found footage. 

His practice includes paintings, drawings, murals, mixed media works, and vintage photography-inspired posters. 

Fernandez’s work has been exhibited globally, and he has completed residencies in various prestigious institutions.

Made by Dex Fernandez of Garapata/Photo courtesy of LAKAT

Lilianna Manahan

Lilianna Manahan completed her Foundation Studies in Art and Design at Central Saint Martins School of Art and Design. She also completed her BFA Industrial Design degree at the University of the Philippines.

She has worked with Kenneth Cobonpue and started her own design practice in 2012. 

Manahan’s work is known for its whimsical and industrial elements, focusing on metal, stone, and ceramic materials, with meticulous attention to detail.

Made by Lilianna Manahan/Photo courtesy of LAKAT

Doktor Karayom

Russel Trinidad, known as Doktor Karayom, explores the human body in his artwork, often drawing in red ink. 

His work tells stories through imagery, infused with style, lore, personal anecdotes, and wit. 

Doktor Karayom has received recognition for his work, including the Ateneo Art Awards and the CCP Thirteen Artists Award. 

He continues to showcase his work in solo exhibitions across the country.

This collaboration between LAKAT and these artists represents a unique fusion of art and fashion. It promotes local talent and sustainable practices in the fashion industry.

It is a celebration of creativity, self-expression, and the vibrant cultural landscape of the Philippines.

Made by Russel Trinidad/Photo courtesy of LAKAT

International Brands

Loewe

Loewe Foundation has revealed the 30 artists selected for the 2024 edition of the LOEWE FOUNDATION Craft Prize. 

Their works will be showcased at the Palais de Tokyo in Paris from May 15 to June 9, 2024. 

The finalists’ creations often repurpose materials like rubber tires and compressed wood, showcasing a blend of skill and innovative techniques.

Artwork by Miki Asai/Photo courtesy of Loewe

Chosen from over 3,900 submissions spanning 124 countries and regions, this year’s finalists represent 16 countries and regions. 

Their works span various mediums, including ceramics, woodwork, textiles, furniture, paper, basketry, glass, metal, jewelry, lacquer, and leather. 

The selection panel focused on technical accomplishment, innovation, and artistic vision.

The Craft Prize is a nod to Loewe’s origins as a craft workshop in 1846. Loewe Foundation launched it in 2016 to honor excellence and innovation in modern craftsmanship.

Palais de Tokyo will hold the exhibition of the 30 finalists’ work, with previous exhibitions held in prominent locations worldwide.

Artwork by Ken Eastman/Photo courtesy of Loewe

Jonathan Anderson, Loewe’s creative director, emphasized the brand’s dedication to craft, calling it the essence of Loewe’s modernity. 

A jury comprising 12 figures from the design, architecture, journalism, criticism, and museum curatorship realms will select the winner, who will receive a €50,000 prize. 

The announcement will take place on May 14, 2024, at the opening of the exhibition at the Palais de Tokyo.

L’Oréal 

DBA Partners – SPARK, QC LGU, L’Oreal/Photo courtesy of L’Oreal

L’Oréal Philippines, in collaboration with SPARK! Philippines and TikTok, recently wrapped up the first year of its Digital Beauty Academy. It’s a program aimed at training individuals in beauty and social media entrepreneurship. 

This year, 516 graduates from Quezon City successfully completed the program, marking a significant milestone. 

The graduation ceremony, held at Quezon City Hall on January 16, was a celebration of their achievement. 

The program equips students with skills in beauty, digital marketing, e-commerce, and social media management, preparing them for a career in the digital world. 

Mayor Joy Belmonte expressed her pride in the program. She highlighted its role in helping Quezon City residents kickstart their careers in the digital field and improve their lives.

Mayor Joy Belmonte/Photo courtesy of L’Oreal

Brands Bridging Communities with Heart

These brands are not just giving back; they’re creating compelling narratives that resonate with consumers. 

By supporting these brands, consumers are not just purchasing products; they’re investing in a vision—a vision of a better world.

As consumers become more conscious of the impact of their purchases, brands that prioritize social and environmental causes will continue to thrive. 

Katha Pilipinas, Lakat, Loewe, and L’Oreal Philippines are paving the way for a new era of consumerism. One that is creating a positive impact on society and not just focused on profits.

The efforts of these brands are not only commendable but also inspiring. 

By volunteering their time, money, or energy to help others, they are not just making themselves better. They are also making the world better.

Banner photo courtesy of Loewe.

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