Open until February 2025, the pop-up introduces the brand’s story through drink tastings and other activities.
Earlier this month, Martell launched its first ever experiential pop-up in the country. Located at Greenbelt 5’s Fashion Center, the shop will be open until February 2, 2025, from 12 p.m. to 9 or 10 p.m.
“The Martell brand has been in the Philippines for a long time. However, this is our first real introduction of the oldest of the world’s Great Cognac houses to a Filipino consumer,” said the brand’s head of marketing, Tony Atayde.
“We felt that it was long overdue to tell the unique story of our brand through the lens of this experience and reach out to a wider base of consumers. The pop-up re-introduces Martell to the repertoire of the Filipino drink enthusiast.”
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Starting off the experience, guests will get a brief glimpse into the brand’s story while tasting its four expressions—VSOP, Noblige, Cordon Bleu, and XO.
The VSOP is an elegant and balanced cognac with luscious fruit notes and hints of wood and soft spices. Meanwhile, the Noblige is the perfect combination of strength and smoothness, with notes of pear and prune as well as hints of vanilla pod and caramelized grape.
The Cordon Bleu is ideal for special occasions with its explosion of spicy fruit notes and elegant richness. Lastly, the Martell XO cognac has the taste of tradition, combining the characteristics of Grande and Petite Champagne.
After tasting each drink, you can craft cocktails to match your mood. There is also a gifting station where you can personalize bottles through engraving and customize the wrap or sleeve, making it perfect for gifting. Limited edition bottles are also available on site.
Photos courtesy of Pernod Ricard Philippines.
