The Italian luxury house and the 102-year old initiative has been partnering for more than a decade.
On the occasion of Mother’s Day, Bulgari and Save the Children continue their long-standing partnership with “My wish for you,” which will be launched on the luxury house’s official digital channels on May 8.
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As with past years, a special collection was launched: A B.zero1 silver and ceramic ring, bracelet and pendant respectively retailed at $560 (€530), $580 (€560) and $620 (€600), a BVLGARI BVLGARI silver and onyx pendant retailed at $770 (€ 750).
For every piece sold, a part of the proceeds (€75) is donated to the Charity to fund programs providing support and opportunities to the world’s most vulnerable children.
In 1919, teacher, sociologist, and social reformer Eglantyne Jeb established Save the Children. With it, she aimed to improve the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts.
An invitation to thank all the mothers—and to make a wish for them—an accompanying video tells of the indissoluble bond by embracing the perspective of children.
With the “My wish for you” initiative, Bulgari and Save the Children not only celebrate Mother’s Day in a meaningful way, but they once more renew their commitment in guaranteeing quality education as an indispensable premise for development.
Proud to have been partner of Save the Children over the last 13 years, to date Bulgari has donated over 100 million dollars to the Charity, an incredible achievement that allowed to reach more than two million disadvantaged children in the world through four key areas of intervention: Education, Fighting Poverty, Youth Empowerment and Emergency Response.
