The images are paired with dedicated videos from Alex Maxwell.
Since their joint show in September, Donatella Versace and Sylvia Venturini Fendi have continued to developed their “creative swap.” This is encapsulated in a recently released campaign that imagines #Fendace, the collection’s name and the hashtag that went viral last year, as an exclusive nightclub.
READ ALSO: On #Fendace: Donatella Versace And Silvia Fendi’s Sunday Showdown Was A ‘Creative Swap’
In-keeping with this sense of creative freedom and the impulsive fashion show that first announced the coming together of Fendi and Versace last September, the Fendace advertising campaign shot by photographer Steven Meisel captures a sense of fabulous fun and go-for-it flair together with dedicated videos from renowned filmmaker, Alex Maxwell.
Presented across two celebratory campaign videos, each sees a glamorous cast of supermodels: Adut Akech, Amar Akway, Anja Rubik, Anok Yai, Imaan Hammam, and Lina Zang.
They enter the Fendace nightclub to let loose in their fabulous outfits. That is, of course, if they get past the fearsome bouncers on the door, who are none other than Naomi Campbell and Kristen McMenamy. The shared vision of the collection is realized, as Versace’s more-is-more dressing comes together with Fendi’s considered approach to accessorizing and craftsmanship.
Print and color is loud, bright, and emotive, while embellishments gleam across gem-studded accessories and jewelry, which combine Fendi and Versace brand sensibilities.
These include the Fendace Peekaboo and Baguette, which combines Fendi silhouettes with Versace’s codes. Meanwhile, the Fendace La Medusa handbag, which marries the Fendi FF logo with Versace’s Medusa, show’s the collection’s intent to create unique designs with respect for each fashion house.
The collection launches May 12 through a series of global pop-ups and events which encapsulate the decadence of the Fendace experience.
These locations are the only stores to offer the full collection, while the collection is divided through Fendi and Versace online and retail boutiques.
Fendi will present the “Versace by Fendi” collection, and “Fendi by Versace” styles available at Versace boutiques and the brand’s online store. A capsule of joint Fendace branded looks is available from both fashion houses.
